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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of February 21 - 27
Black audience for the Oscars dropped to nearly half of last year's viewers

(March 3, 2011) With all of the talk preceding this year's Academy Awards about the total absence of black nominees, it's no surprise that the number of African-Americans that tuned in dropped by 42.7 percent from last year's record-setting high. The 2.4 million that tuned in was the lowest black Oscar audience in the past three years.

The most watched TV network title remained with CBS, which had 13 million for its 11 shows on the Top 25 of the week. ABC followed with 9.5 million for 7 of its programs. Fox finished third with 6.4 million across four shows.

According to Nielsen, the total number of viewers watching the Top 25 for the last week of February was virtually the same as the previous week's 32.6 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

ACADEMY AWARDS

ABC

12.6

6.6

2,470

2

AMERICAN IDOL-WEDNESDAY

FOX

10.9

5.7

2,131

3

AMERICAN IDOL-THURSDAY

FOX

10.2

5.5

2,064

4

OSCAR'S RED CARPET LIVE-3

ABC

10.0

5.0

1,875

5

NCIS: LOS ANGELES

CBS

9.1

4.5

1,707

6

NCIS

CBS

7.6

3.7

1,392

7

CRIMINAL MINDS

CBS

7.6

3.9

1,477

8

THE GOOD WIFE

CBS

7.1

3.4

1,260

9

CRIMINAL MINDS: SUSPECT

CBS

7.1

3.8

1,445

10

OSCAR'S RED CARPET LIVE-2

ABC

7.0

3.3

1,253

11

THE MENTALIST

CBS

6.8

3.3

1,255

12

CHICAGO CODE

FOX

6.6

3.3

1,246

13

CSI: MIAMI

CBS

6.4

3.0

1,135

14

BLUE BLOODS

CBS

6.3

3.0

1,143

15

CSI

CBS

6.2

2.9

1,107

16

CSI: NY

CBS

6.0

2.8

1,046

17

GREY'S ANATOMY

ABC

5.7

2.6

975

18

OSCAR'S RED CARPET LIVE-1

ABC

5.7

2.6

983

19

PRIVATE PRACTICE

ABC

5.7

2.6

979

20

HARRY'S LAW

NBC

5.6

2.5

952

21

GLEE

FOX

5.5

2.7

1,027

22

NO ORDINARY FAMILY

ABC

5.3

2.6

979

23

LAW AND ORDER:SVU

NBC

5.2

2.6

984

24

60 MINUTES PRESENTS

CBS

5.1

2.3

851

25

HAWAII FIVE-0

CBS

5.0

2.5

954

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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 ORDER TODAY!
New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

Story continued...






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