Black TV Ratings for Week of February 22 - 28
NBC can't shake black viewers' loyalty to CBS, Fox with Olympics

(March 2, 2010) While the Winter Olympics were an overwhelming ratings success for NBC, the games did not gain the network any new fans among black households. All seven of the week's nightly Olympics broadcasts made it to the top ten of most popular programs in white households, but only Tuesday's airing made in on to the black Top 25 chart -- and just barely.

Fox scored the trifecta with The NAACP Image Awards finishing third with an audience of 1.8 million behind the ever popular American Idol. That's a 29% drop in audience from last year's total of 2.7 million.

The most watched network title went to Fox, which toppled CBS's reign by delivering 15.5 million black viewers for ten shows. CBS was second with 13.8 million for 12 of its programs. ABC was a very distant third with only 1.6 million for two shows.

The total number of viewers watching the Top 25 most popular shows in black households, according to Nielsen, was 32 million -- less than one percentage point different than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1	AMERICAN IDOL-WEDNESDAY	FOX	13.1	2,594
2	AMERICAN IDOL-TUESDAY	FOX	12.9	2,484
3	41ST NAACP IMAGE AWARDS	FOX	10.0	1,978
4	AMERICAN IDOL THU SP-2/25	FOX	9.3	1,868
5	CSI: MIAMI	CBS	7.6	1,335
6	NCIS: LOS ANGELES	CBS	7.6	1,330
7	UNDERCOVER BOSS	CBS	7.2	1,314
8	60 MINUTES	CBS	7.0	1,248
9	CSI: NY	CBS	7.0	1,206
10	THE GOOD WIFE	CBS	6.7	1,117
11	COLD CASE	CBS	6.6	1,134
12	NCIS	CBS	6.6	1,192
13	24	FOX	6.5	1,198
14	CSI 10PM SPECIAL	CBS	6.4	1,153
15	AMW: AMERICA FIGHTS BACK	FOX	6.0	1,173
16	FAMILY GUY	FOX	5.9	1,176
17	THE MENTALIST 9PM-SPCL	CBS	5.8	974
18	CRIMINAL MINDS	CBS	5.5	944
19	AMAZING RACE 16	CBS	5.1	927
20	DESPERATE HOUSEWIVES	ABC	5.1	854
21	CLEVELAND	FOX	5.1	1,108
22	HOUSE	FOX	5.0	869
23	COPS 2	FOX	5.0	1,060
24	BROTHERS & SISTERS	ABC	5.0	805
25	WINTER OLYMPICS TUE	NBC	5.0	962

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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