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Arbitron
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Hunter-Miller Group
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Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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U.S. Census Bureau
UniWorld Group
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black TV Ratings for Week of February 22 - 28
NBC can't shake black viewers' loyalty to CBS, Fox with Olympics

(March 2, 2010) While the Winter Olympics were an overwhelming ratings success for NBC, the games did not gain the network any new fans among black households. All seven of the week's nightly Olympics broadcasts made it to the top ten of most popular programs in white households, but only Tuesday's airing made in on to the black Top 25 chart -- and just barely.

Fox scored the trifecta with The NAACP Image Awards finishing third with an audience of 1.8 million behind the ever popular American Idol. That's a 29% drop in audience from last year's total of 2.7 million.

The most watched network title went to Fox, which toppled CBS's reign by delivering 15.5 million black viewers for ten shows. CBS was second with 13.8 million for 12 of its programs. ABC was a very distant third with only 1.6 million for two shows.

The total number of viewers watching the Top 25 most popular shows in black households, according to Nielsen, was 32 million -- less than one percentage point different than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

1

AMERICAN IDOL-WEDNESDAY

FOX

13.1

2,594

2

AMERICAN IDOL-TUESDAY

FOX

12.9

2,484

3

41ST NAACP IMAGE AWARDS

FOX

10.0

1,978

4

AMERICAN IDOL THU SP-2/25

FOX

9.3

1,868

5

CSI: MIAMI

CBS

7.6

1,335

6

NCIS: LOS ANGELES

CBS

7.6

1,330

7

UNDERCOVER BOSS

CBS

7.2

1,314

8

60 MINUTES

CBS

7.0

1,248

9

CSI: NY

CBS

7.0

1,206

10

THE GOOD WIFE

CBS

6.7

1,117

11

COLD CASE

CBS

6.6

1,134

12

NCIS

CBS

6.6

1,192

13

24

FOX

6.5

1,198

14

CSI 10PM SPECIAL

CBS

6.4

1,153

15

AMW: AMERICA FIGHTS BACK

FOX

6.0

1,173

16

FAMILY GUY

FOX

5.9

1,176

17

THE MENTALIST 9PM-SPCL

CBS

5.8

974

18

CRIMINAL MINDS

CBS

5.5

944

19

AMAZING RACE 16

CBS

5.1

927

20

DESPERATE HOUSEWIVES

ABC

5.1

854

21

CLEVELAND

FOX

5.1

1,108

22

HOUSE

FOX

5.0

869

23

COPS 2

FOX

5.0

1,060

24

BROTHERS & SISTERS

ABC

5.0

805

25

WINTER OLYMPICS TUE

NBC

5.0

962

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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