Don Butler returns to GM as Cadillac's U.S. Marketing VP in management shakeup

(March 2, 2010) GM North American President Mark Reuss unveiled a revamped North American leadership team yesterday with changes that impact marketing, sales and communications positions. Reuss split sales from marketing and announced a new team of vice presidents.

Among the announcements made was the appointment of Don Butler to U.S. Marketing Vice President for Cadillac.  Butler is returning to GM after a stint as Vice President of OnStar, a wholly owned subsidiary of General Motors Corporation, where he was responsible for global and OEM business leading the deployment of OnStar to other OEM partners and outside the U.S. and Canada.

Previously, Don had served as Vice President, Planning and Business Development from 2001 to 2005, when he established alliances with key business partners such as Verizon Wireless and Qualcomm, led the creation and development of new services such as Turn-by-Turn Navigation and OnStar Vehicle Diagnostics and developed the strategy which led to GM adopting OnStar as standard equipment in North American vehicles.

In 2005, Butler was appointed Chairman and Managing Director, General Motors Egypt where he led the achievement of all time sales records in that country. Butler returned to the U.S. in 2007 where he was named Executive Director, Chevrolet Truck Marketing, guiding the Chevrolet truck brands through a critical time of restructuring in the U.S. market

"The premise of the structure is simple -- a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers," Reuss said. "In order to be successful in North America, we need the right mix of product, people and structure. We've worked with a small group of executives to align this model and appoint the best candidates for each job."

Cadillac General Manager Bryan Nesbitt has been replaced and GM Vice President Susan Docherty was stripped of sales and service responsibilities. She will now serve as Vice President of U.S. Marketing overseeing the team of marketing vice president for GM's core brands.

Cadillac currently does not have an African-American advertising agency assigned to handle its black consumer marketing efforts.

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