Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Don Butler returns
to GM as Cadillac's U.S. Marketing VP in management shakeup
2, 2010) GM North American President Mark Reuss unveiled a revamped
North American leadership team yesterday with changes that impact
marketing, sales and communications positions. Reuss split sales from
marketing and announced a new team of vice presidents.
Among the announcements made was the appointment of Don Butler to U.S.
Marketing Vice President for Cadillac. Butler is returning to GM after
a stint as Vice President of OnStar, a wholly owned subsidiary of
General Motors Corporation, where he was responsible for global and OEM
business leading the deployment of OnStar to other OEM partners and
outside the U.S. and Canada.
Previously, Don had served as Vice President, Planning and Business
Development from 2001 to 2005, when he established alliances with key
business partners such as Verizon Wireless and Qualcomm, led the
creation and development of new services such as Turn-by-Turn Navigation
and OnStar Vehicle Diagnostics and developed the strategy which led to
GM adopting OnStar as standard equipment in North American vehicles.
In 2005, Butler was appointed Chairman and Managing Director, General
Motors Egypt where he led the achievement of all time sales records in
that country. Butler returned to the U.S. in 2007 where he was named
Executive Director, Chevrolet Truck Marketing, guiding the Chevrolet
truck brands through a critical time of restructuring in the U.S. market
"The premise of the structure is simple -- a clearer marketing focus to
sell more vehicles, and freeing our sales and service experts to focus
on customers and dealers," Reuss said. "In order to be successful in
North America, we need the right mix of product, people and structure.
We've worked with a small group of executives to align this model and
appoint the best candidates for each job."
Cadillac General Manager Bryan Nesbitt has been replaced and GM Vice
President Susan Docherty was stripped of sales and service
responsibilities. She will now serve as Vice President of U.S. Marketing
overseeing the team of marketing vice president for GM's core brands.
Cadillac currently does not have an African-American advertising agency
assigned to handle its black consumer marketing efforts.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that