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Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
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Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
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TV One marks sixth
year by passing the 50 million households benchmark
(March 1, 2010) TV One, has surpassed the 50-million household
subscriber mark, according to the March 2010 Nielsen universe estimates.
The six-year-old entertainment and lifestyle network for African
American adults, is now available in more than 50.1 million U.S.
households, according to the the latest estimates.
Recent TV One launches include Cox Communications in Phoenix and Tucson,
AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington,
Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable
in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA;
St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands;
Metrocast in St. Mary's, MD; Suddenlink Communications in Ruston, LA;
and TV Maxx in Houston, TX.
"At a time when distributors are extremely selective about launching
linear networks, we applaud our distribution partners for recognizing
the quality and value in TV One and its programming," said TV One
President and CEO Johnathan Rodgers. "We are particularly pleased that
distributors are recognizing the value of diversifying their lineups and
adding TV One beyond the markets that have a traditionally high
percentage of African American households."
"We've been successful expanding into new markets because with TV One,
we not only offer quality content, we also provide customized local
marketing programs to connect the extremely valuable African American
adult consumer and our distribution partners," added Michelle Rice,
executive vice president of affiliate sales and marketing. "Our
non-linear content, such as VOD and broadband content, as well as our TV
One High Def channel, allows distributors to market new digital products
and create value among this audience."
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that