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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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TV One marks sixth year by passing the 50 million households benchmark

(March 1, 2010) TV One, has surpassed the 50-million household subscriber mark, according to the March 2010 Nielsen universe estimates. The six-year-old entertainment and lifestyle network for African American adults, is now available in more than 50.1 million U.S. households, according to the the latest estimates.

Recent TV One launches include Cox Communications in Phoenix and Tucson, AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington, Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA; St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands; Metrocast in St. Mary's, MD; Suddenlink Communications in Ruston, LA; and TV Maxx in Houston, TX.

"At a time when distributors are extremely selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and its programming," said TV One President and CEO Johnathan Rodgers. "We are particularly pleased that distributors are recognizing the value of diversifying their lineups and adding TV One beyond the markets that have a traditionally high percentage of African American households."

"We've been successful expanding into new markets because with TV One, we not only offer quality content, we also provide customized local marketing programs to connect the extremely valuable African American adult consumer and our distribution partners," added Michelle Rice, executive vice president of affiliate sales and marketing. "Our non-linear content, such as VOD and broadband content, as well as our TV One High Def channel, allows distributors to market new digital products and create value among this audience."


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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