 |
||
| HOME | STATS | PUBLICATIONS | REGISTER | ADVERTISE | CONTACT US | SEARCH | ||
|
|
TV One marks sixth
year by passing the 50 million households benchmark
(March 1, 2010) TV One, has surpassed the 50-million household subscriber mark, according to the March 2010 Nielsen universe estimates. The six-year-old entertainment and lifestyle network for African American adults, is now available in more than 50.1 million U.S. households, according to the the latest estimates. Recent TV One launches include Cox Communications in Phoenix and Tucson, AZ; Bright House Networks in Bakersfield, CA; Insight in Lexington, Covington, and Bowling Green, KY and Evansville, IN; Time Warner Cable in Syracuse and Green Bay, WI; Mediacom in Valdosta and Columbus, GA; St. Croix Cablevision and Innovative Cable in the U.S. Virgin Islands; Metrocast in St. Mary's, MD; Suddenlink Communications in Ruston, LA; and TV Maxx in Houston, TX. "At a time when distributors are extremely selective about launching linear networks, we applaud our distribution partners for recognizing the quality and value in TV One and its programming," said TV One President and CEO Johnathan Rodgers. "We are particularly pleased that distributors are recognizing the value of diversifying their lineups and adding TV One beyond the markets that have a traditionally high percentage of African American households." "We've been successful expanding into new markets because with TV One, we not only offer quality content, we also provide customized local marketing programs to connect the extremely valuable African American adult consumer and our distribution partners," added Michelle Rice, executive vice president of affiliate sales and marketing. "Our non-linear content, such as VOD and broadband content, as well as our TV One High Def channel, allows distributors to market new digital products and create value among this audience." Go to Target Market News homepage RECENT STORIES Comcast, NBC grilled by Congress on lack of blacks in programming and news Tom Joyner plans for online school to cater to historically black colleges Radio One decides not to move its headquarters to Washington, D.C. site Arbitron issues annual study, Black Radio Today 2009 with PPM data for first time TV One launches on Verizon FiOS TV video on demand service Terrie Williams Agency, Ad Council team up on black mental health campaign Black Cable TV Ratings for Week of Feb. 15 - 21 Jill Scott in 'Sins of the Mother' gives Lifetime million and a half black viewers IMAGES USA, The Futures Co. debut first multicultural millennials study 4BlackYouth.com gives students a site with comprehensive success tools Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
