Flowers Comm names Tony Balasandiran to media specialist post, debuts weekly blog

(March 1, 2010) Flowers Communications Group today announced the launch of its new weekly blog, BLOOM to contribute thought leadership and best practices to the constantly evolving social media landscape, particularly as it relates to multicultural communications and ethnic consumer segments. Building upon social media work FCG already is doing on behalf of its client partners, BLOOM will provide information and spark discussion on hot topics, breaking news and other issues of the day, from a public relations perspective.

"Our goal as a company is to continue to employ strategies and resources that benefit our client partners and contribute to best practices within our industry, so the launch of BLOOM is a logical and timely next step for FCG," says Michelle Flowers Welch, President and CEO.

In addition to BLOOM, FCG also has made other enhancements to its social media capabilities with the appointment of Tony Balasandiran to New Media Specialist. In his new role, Balasandiran will develop and lead the agency's social media initiatives, explore new and existing opportunities on behalf of clients, and help establish a stronger presence among the growing ethnic segments in this space.

"I'm personally passionate about this ongoing evolution of interactive engagement, and through my new role at FCG, am excited about contributing to sound thinking and new ideas on behalf of our clients and agency," says Balasandiran.

As the company continues to grow, FCG prides itself on providing opportunities for its staff to do the same.  Balasandiran is a great example of how the agency was able to offer an employee an opportunity to develop a deeper professional skill set, through a personal passion point.  To support his role, FCG also is infusing social media resources into its overall staff training and development program, so like other key areas such as media relations and program management, each of its employees is equipped with the necessary tools to take the agency and its clients to a new level, with creative thinking and innovative solutions.

Flowers Communications Group is an independent-owned, multicultural communications agency based in Chicago, with the mission to provide quality public relations and integrated marketing programs that reach and respect ethnic audiences. The agency executes national, regional and local programs in the top 20 urban markets. FCG’s current client roster includes American Honda Motor Co., the Chicago White Sox, Green Park, McDonald’s, MillerCoors, Sears/K-Mart and Wells Fargo.

Learn more by visiting www.flowerscomm.com/BLOOM or the agency’s website at www.flowerscomm.com.  


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