Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Mae study: Blacks the most optimistic group on home ownership
(February 28, 2011) Fannie Mae's latest national housing survey finds
that Americans are more confident about the stability of home prices
than they were at the beginning of 2010, even though they lack
confidence in the strength of the economy.
Seventy-eight percent of respondents believe housing prices will hold
steady or increase over the next twelve months, up from 73 percent in
January 2010. However, almost two-thirds still believe the economy is on
the wrong track, virtually unchanged (61%) from the beginning of last
The Fannie Mae Fourth Quarter National Housing Survey, conducted between
October 2010 and December 2010, polled homeowners and renters to assess
their confidence in homeownership as an investment, the current state of
their household finances, views on the U.S. housing finance system, and
overall confidence in the economy.
African-Americans, Hispanics and younger Americans are generally more
positive about owning a home than the general population. More than
one-third of African Americans (35%) and Hispanics (34%) say they will
buy a home in the next three years, compared to only one in four (23%)
of all other Americans.
Fifty-nine percent of Generation Y (ages 18-34) believes buying a home
has a lot of potential as an investment, even though this age group
suffered the steepest decline in homeownership during the housing crisis
-- from nearly forty-four percent when home prices peaked to under forty
percent in 2009.
"Over the course of the last year, we gained deeper insights into
Americans' confidence in the strength of the housing market and the
economic recovery," said Doug Duncan, Vice President and Chief Economist
of Fannie Mae. "More Americans believe that housing prices will remain
stable over the next year. We also are seeing encouraging signs in the
positive attitudes toward homeownership among younger Americans, despite
the severe impact of the housing crisis on Generation Y. But most
respondents to our survey continue to lack confidence in the strength of
the economic recovery, and they are less optimistic about their ability
to buy a home in the years ahead. This sense of uncertainty is weighing
on the housing recovery today and reshaping expectations for housing for
The percentage of Americans who believe that buying a home is a safe
investment declined to 64 percent over the course of the year, from 70
percent in January 2010. This is down sharply from a similar survey
conducted in December 2003, when 83 percent of the general population
thought buying a home was a safe investment.
ORDER TODAY! New
'Buying Power' report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...