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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Global Advertising Strategies agency names Ola Kudu its Creative Director

(March 1, 2011) Global Advertising Strategies, a leading cross-cultural marketing agency, has hired award-winning creative director Ola Kudu. Ola will oversee the ideation, development and execution of all creative at Global. A former creative director at BET Networks, Ola brings a wealth of art direction and branding knowledge to the agency's growing design team.

Ola's experience, a mix of general, multicultural and youth markets, spans over 15 years and includes work on such noted brands as Johnson & Johnson, Proctor and Gamble, Ford, Dodge, Coke, Pepsi and Verizon Wireless.

"Global's dynamic expansion is a result of a growing demand for our unique approach to reaching an audience," said Givi Topchishvili, Global's Founder and CEO. "Today's market expects hands-on creativity. Ola's insight and dedication to cross-cultural branding makes him a perfect addition to our team."

"Global's drive to position brands across cultures within the U.S. and internationally as well as their commitment to innovation and creativity attracted me to the agency," said Ola. "I look forward to growing our design and production practice as well as delivering strategy-driven creative that positively impacts the bottom line for our clients."

Prior to joining Global, Ola was the Creative Director for BET Networks, where he re-branded and repositioned the Viacom property, delivering record ratings as well as their first Emmy award. Earlier in his career, Ola worked for GlobalHue, where he led the creative for Verizon Wireless, focusing on African-American, Hispanic as well as youth markets.

Ola holds a Bachelor's degree in East Asian Studies from Wesleyan University in Middletown, Connecticut. His work has been honored with multiple PromaxBDA, TELLY, FOLIO Best Design as well as NAMIC Multicultural Marketing Awards. Ola is an active committee member of the PromaxBDA Promo Pathway program that trains at-risk youth for a career in advertising, design and other creative industries.

Global Advertising Strategies is a full-service marketing, advertising and interactive agency with international reach. Our capabilities and experience in catering to the diverse cultural and social identities of consumers worldwide is what sets us apart. By functioning as a gateway into specifically selected markets around the globe, Global's analysis, tools and experience help it to deliver advertising with maximum effectiveness and efficiency. For more information on Global and its capabilities, please visit http://www.Global-NY.com.

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The AFRO-American Newspapers partners with Google on digitizing archive

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Click here for more recent news stories and our news archive


New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News..

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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