Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
Advertising Strategies agency names Ola Kudu its Creative Director
1, 2011) Global Advertising Strategies, a leading cross-cultural
marketing agency, has hired award-winning creative director Ola Kudu.
Ola will oversee the ideation, development and execution of all creative
at Global. A former creative director at BET Networks, Ola brings a
wealth of art direction and branding knowledge to the agency's growing
Ola's experience, a mix of general, multicultural and youth markets,
spans over 15 years and includes work on such noted brands as Johnson &
Johnson, Proctor and Gamble, Ford, Dodge, Coke, Pepsi and Verizon
"Global's dynamic expansion is a result of a growing demand for our
unique approach to reaching an audience," said Givi Topchishvili,
Global's Founder and CEO. "Today's market expects hands-on creativity.
Ola's insight and dedication to cross-cultural branding makes him a
perfect addition to our team."
"Global's drive to position brands across cultures within the U.S. and
internationally as well as their commitment to innovation and creativity
attracted me to the agency," said Ola. "I look forward to growing our
design and production practice as well as delivering strategy-driven
creative that positively impacts the bottom line for our clients."
Prior to joining Global, Ola was the Creative Director for BET Networks,
where he re-branded and repositioned the Viacom property, delivering
record ratings as well as their first Emmy award. Earlier in his career,
Ola worked for GlobalHue, where he led the creative for Verizon
Wireless, focusing on African-American, Hispanic as well as youth
Ola holds a Bachelor's degree in East Asian Studies from Wesleyan
University in Middletown, Connecticut. His work has been honored with
multiple PromaxBDA, TELLY, FOLIO Best Design as well as NAMIC
Multicultural Marketing Awards. Ola is an active committee member of the
PromaxBDA Promo Pathway program that trains at-risk youth for a career
in advertising, design and other creative industries.
Global Advertising Strategies is a full-service marketing, advertising
and interactive agency with international reach. Our capabilities and
experience in catering to the diverse cultural and social identities of
consumers worldwide is what sets us apart. By functioning as a gateway
into specifically selected markets around the globe, Global's analysis,
tools and experience help it to deliver advertising with maximum
effectiveness and efficiency. For more information on Global and its
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ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News..
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...