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Tom Joyner making
plans for online school to cater to historically black colleges
By Jessica De Vault Fayetteville Observer (February 27, 2010) Tom Joyner, the radio host for the "Tom Joyner Morning Show," informally announced plans Friday to launch an online university program for students at historically black colleges and universities. Joyner, during his speech at the Fayetteville State University Chancellor's luncheon, said the online school would be called HBCUOnline.com and would open its doors to new students as early as January 2011. "What I did today was very premature,'' Joyner told The Fayetteville Observer. "But we formed the company at the beginning of the year, and we met with Chancellor (James A.) Anderson and others, and we're putting it together right now. We'll start seeing the marketing materials in the summer." The program would cater to a demographic of African-American students who need a flexible curriculum. Joyner said HBCUOnline would be similar to the University of Phoenix but would offer the "black college experience." The University of Phoenix has about 443,000 students, and 40 percent of those students are African-American, according to the university's 2009 Annual Academic Report. Joyner said several historically black colleges and universities are participating in the program, including Florida A&M University, North Carolina A&T University, North Carolina Central University and Fayetteville State. Jeff Womble, the director of public relations for FSU, said the university could not issue a comment regarding the project. Go to Target Market News homepage RECENT STORIES Arbitron issues annual study, Black Radio Today 2009 with PPM data for first time TV One launches on Verizon FiOS TV video on demand service Terrie Williams Agency, Ad Council team up on black mental health campaign Black Cable TV Ratings for Week of Feb. 15 - 21 Jill Scott in 'Sins of the Mother' gives Lifetime million and a half black viewers IMAGES USA, The Futures Co. debut first multicultural millennials study 4BlackYouth.com gives students a site with comprehensive success tools Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers New weekly syndicated radio show, Cafe Mocha, targets African American women Magic Johnson says discussions with JPC didn't reach 'definitive agreement' TV One high def added more than 4 million HD households last year |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
