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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
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Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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Target Market News
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The Nielsen Company
U.S. Census Bureau
UniWorld Group
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Tom Joyner making plans for online school to cater to historically black colleges

By Jessica De Vault
Fayetteville Observer
(February 27, 2010) Tom Joyner, the radio host for the "Tom Joyner Morning Show," informally announced plans Friday to launch an online university program for students at historically black colleges and universities.

Joyner, during his speech at the Fayetteville State University Chancellor's luncheon, said the online school would be called HBCUOnline.com and would open its doors to new students as early as January 2011.

"What I did today was very premature,'' Joyner told The Fayetteville Observer. "But we formed the company at the beginning of the year, and we met with Chancellor (James A.) Anderson and others, and we're putting it together right now. We'll start seeing the marketing materials in the summer."

The program would cater to a demographic of African-American students who need a flexible curriculum. Joyner said HBCUOnline would be similar to the University of Phoenix but would offer the "black college experience."

The University of Phoenix has about 443,000 students, and 40 percent of those students are African-American, according to the university's 2009 Annual Academic Report.

Joyner said several historically black colleges and universities are participating in the program, including Florida A&M University, North Carolina A&T University, North Carolina Central University and Fayetteville State.

Jeff Womble, the director of public relations for FSU, said the university could not issue a comment regarding the project.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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