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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


The December 2007 issue of Target Market News magazine offers in-depth stories on:

- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments

Plus a special spotlight on the nation's top African-American ad agencies

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Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2007 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
 
 

Wilbekin named GIANT editor-in-chief; Fontaine takes Radio One digital post

(February 28, 2008) Emil Wilbekin, award-winning former Editor-in-Chief of Vibe, has been named as Editor-in-Chief of GIANT Magazine, a publication owned by Radio One, Inc. GIANT is a leading urban entertainment lifestyle bi-monthly magazine that celebrates the best of music, film and fashion.

Mr. Wilbekin (above) will succeed Smokey D. Fontaine, who is being promoted to Chief Content Officer, overseeing content for Radio One's new digital and cross-platform initiatives. [Target Market News reported yesterday that Barry Cooper had been hired by Radio One's REACH Media unit as Vice President of Interactive.]

Mr. Wilbekin is best known for his work at Vibe as Editor-in-Chief, where he helped build the franchise from publishing to multimedia. During his twelve years at Vibe, Mr. Wilbekin garnered the 2002 National Magazine Award for General Excellence, helped build circulation to 825,000, and produced the first annual "Vibe Awards" on UPN. Mr. Wilbekin has also worked as Vice President of Brand Development at Marc Ecko Enterprises and consulted for Sean John, AXE, and Microsoft.

"Emil is one of the superstars in the magazine business," said Alfred C. Liggins, CEO and President of Radio One. "He is ideally suited to take on this role and build on the terrific work Smokey Fontaine has done growing the GIANT brand. We are thrilled to have him on our team."

In his new position, Smokey Fontaine, who has served as GIANT's CEO and Editor-in-Chief since 2006, will focus on the development and execution of Radio One's new digital strategy while working with Mr. Wilbekin on cross-platform initiatives for the magazine.

Prior to GIANT, Mr. Fontaine was the founder of america, the world's first urban luxury publication. Mr. Fontaine also has extensive experience online, serving as the Senior Producer of Entertainment for HBO's Volume.com.

"Smokey has done a terrific job making GIANT what it is today," said Mr. Liggins. "As Radio One ramps up its online strategy and as digital becomes a critical growth engine for our company, I have asked Smokey to oversee the development of our content and product strategy online, while continuing to help develop the GIANT brand both off and online."


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 14th Edition Now Available!
Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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