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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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GMC posts record-setting ratings for last year for gospel-oriented entertainment

(February 25, 2011) GMC (formerly the Gospel Music Channel) announced today that new data and analyses reveal that the network set ratings records in 2010 with the addition to its schedule of original gospel plays, world premiere faith-friendly movies and series. The gospel plays, world premiere movies and series join the Gospel/Christian music programming that remains a cornerstone of the network to deliver on GMC's promise to be the leading destination for uplifting faith and family-friendly content.   

During Q4 2010, GMC saw double-digit audience delivery gains year-to-year across key demographic groups: A18-49 (+33%), A25-54 (+32%), W18-49 (+52%) and W25-54 (+25%). Total households were up 50%. GMC's overall Q4 total day delivery was up 414% from Q4 2008 and 50% from Q4 2009.

The Parents Television Council in 2010 awarded its Entertainment Seal of Approval to GMC for being "an authentic family-friendly cable network," making GMC the only television network to receive the highly coveted honor last year.

The network attained these ratings gains and critical acclaim with a programming schedule that now offers more than a dozen regular music series along with a dynamic slate of music specials and holiday specials. GMC is the only channel whose focus is values-driven entertainment programming.

In 2010, GMC built on its popular music base by launching the first leg of its new original programming strategy with the introduction of GMC World Premiere Movies. This faith-friendly movie initiative has been extremely well received by viewers.

In fourth quarter of 2010, 2.1 million people watched the premiere week of GMC World Premiere Movie The Way Home, starring Dean Cain as a husband torn between work and family whose marriage must weather the ultimate test the potential loss of a child. Nearly one million people watched the GMC World Premiere Movie, Deitrick Haddon's Blessed & Cursed, a modern gospel music retelling of the dramatic Biblical account of Saul and David. And 2.6 million tuned in to the premiere week of GMC World Premiere

Movie Christmas with a Capital C (based on the GoFish song, which has received 16 million hits on YouTube), a holiday-themed movie in which a successful attorney (Daniel Baldwin) returns home to his small Alaska town after many years and challenges the nativity scene on government property. 

In November 2010, GMC launched the second leg of its new World Premiere programming strategy -- the Saturday Night Gospel Playhouse series featuring original productions of powerful and moving gospel plays. Saturday Night Gospel Playhouse premiered in November with John Ruffin's gospel music drama Love Me Or Leave Me, which was viewed by 1.5 million people.

"While we maintain our leadership position in gospel and Christian music on-air, online and on VOD, we have expanded our programming to include the best in faith-friendly movies, gospel music plays and some of the most beloved series which uphold the values our viewers cherish," said Charley Humbard, chief executive officer, GMC. "This reinforces our unique position as the leading uplifting entertainment destination on television."

Brad Siegel, vice chairman of GMC, added, "GMC connects with the largest untapped group in the US: the faith-conscious consumer. There are 40.5 million adults 25-54 in this country who say they want a channel dedicated to faith-friendly, family values programming of all genres, and that's what GMC now provides. We are the only entertainment network that offers wholesome, uplifting entertainment with a positive message. Our programming approaches real-life topics in a realistic way and ultimately offers a lesson learned. We are values-driven entertainment programming, a space no other network occupies."

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Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America" report published by Target Market News.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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