Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
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Chicago, IL 60604
posts record-setting ratings for last year for gospel-oriented
(February 25, 2011) GMC (formerly the Gospel Music Channel) announced
today that new data and analyses reveal that the network set ratings
records in 2010 with the addition to its schedule of original gospel
plays, world premiere faith-friendly movies and series. The gospel
plays, world premiere movies and series join the Gospel/Christian music
programming that remains a cornerstone of the network to deliver on
GMC's promise to be the leading destination for uplifting faith and
During Q4 2010, GMC saw double-digit audience delivery gains
year-to-year across key demographic groups: A18-49 (+33%), A25-54
(+32%), W18-49 (+52%) and W25-54 (+25%). Total households were up 50%.
GMC's overall Q4 total day delivery was up 414% from Q4 2008 and 50%
from Q4 2009.
The Parents Television Council in 2010 awarded its Entertainment Seal of
Approval to GMC for being "an authentic family-friendly cable network,"
making GMC the only television network to receive the highly coveted
honor last year.
The network attained these ratings gains and critical acclaim with a
programming schedule that now offers more than a dozen regular music
series along with a dynamic slate of music specials and holiday
specials. GMC is the only channel whose focus is values-driven
In 2010, GMC built on its popular music base by launching the first leg
of its new original programming strategy with the introduction of GMC
World Premiere Movies. This faith-friendly movie initiative has been
extremely well received by viewers.
In fourth quarter of 2010, 2.1 million people watched the premiere week
of GMC World Premiere Movie The Way Home, starring Dean Cain as a
husband torn between work and family whose marriage must weather the
ultimate test – the potential loss of a child. Nearly one million people
watched the GMC World Premiere Movie, Deitrick Haddon's Blessed &
Cursed, a modern gospel music retelling of the dramatic Biblical account
of Saul and David. And 2.6 million tuned in to the premiere week of GMC
Movie Christmas with a Capital C (based on the GoFish song, which has
received 16 million hits on YouTube), a holiday-themed movie in which a
successful attorney (Daniel Baldwin) returns home to his small Alaska
town after many years and challenges the nativity scene on government
In November 2010, GMC launched the second leg of its new World Premiere
programming strategy -- the Saturday Night Gospel Playhouse series
featuring original productions of powerful and moving gospel plays.
Saturday Night Gospel Playhouse premiered in November with John Ruffin's
gospel music drama Love Me Or Leave Me, which was viewed by 1.5 million
"While we maintain our leadership position in gospel and Christian music
on-air, online and on VOD, we have expanded our programming to include
the best in faith-friendly movies, gospel music plays and some of the
most beloved series which uphold the values our viewers cherish," said
Charley Humbard, chief executive officer, GMC. "This reinforces our
unique position as the leading uplifting entertainment destination on
Brad Siegel, vice chairman of GMC, added, "GMC connects with the largest
untapped group in the US: the faith-conscious consumer. There are 40.5
million adults 25-54 in this country who say they want a channel
dedicated to faith-friendly, family values programming of all genres,
and that's what GMC now provides. We are the only entertainment network
that offers wholesome, uplifting entertainment with a positive message.
Our programming approaches real-life topics in a realistic way and
ultimately offers a lesson learned. We are values-driven entertainment
programming, a space no other network occupies."
ORDER TODAY! New
'Buying Power' report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the 16th annual edition of "The Buying Power of Black America"
report published by Target Market News.
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...