ORDER YOURS TODAY!
"A Must-Read
For Marketing
Professionals"
Introducing a
new trade magazine for the new opportunities in African-American marketing
and media.
The December 2007 issue of Target Market News magazine offers
in-depth stories on:
- Inside P&G's "My Black is Beautiful" campaign
- The targeted ad strategy for the 2010 Census
- New advertising campaigns and assignments
Plus a special spotlight on the nation's top African-American ad agencies
Click here for advertising information
Click here to subscribe
_________________
Departments
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News
Retailing News
Consumer Research
Expenditure Data
People in the
News
Industry News
Company Bios and
Background
Register
Here
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail?
Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives,
updates and headlines on the latest developments in African American
marketing and media
Black Stats
Frequently requested
data on African American consumers
Black Buying Power:
$719 Billion (2005)
Black U.S. Population:
38.3 million
Top Five Black Cities
- New York
- Chicago
- Detroit
- Philadelphia
- Houston
Top Five Black Metros:
- New York-New Jersey
- Washington-Baltimore
- Chicago-Gary
- Los Angeles
- Philadelphia
Top Five Expenditures:
- Housing $110.2 bil.
- Food $53.8 bil.
- Cars/Trucks $28.7 bil.
- Clothing $22.0 bil.
- Health Care $17.9 bil.
Click here for more stats from "The Buying Power of
Black America."
______________________
Get quick access to key
U.S.
Census
Bureau Data
Click here to go to African-American Census Bureau
data
_____________________
Copyright (c)
2007 by
Target Market News Inc.
All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
f. 312-408-1867
info@targetmarketnews.com
TV Ratings
for Week of Feb. 11 - 17
Fox
dominates week's black viewing with 'Idol,' 'NAACP Image Awards'
(February 25, 2008) With the addition of the NAACP Image Awards to its
line-up, Fox was able to dominate the top 25 list for the second week of
February. The network took the top four positions on the chart, with
"American Idol" in its usual No.1 and No.2 spots.
Fox's nine shows easily made the week's most watched network with black
households. CBS followed with six, while NBC made a better than usual
showing by posting five shows. The CW claimed three and ABC had two.
The total number of black viewers for the top 25 shows was 37.0 million.
That represents a drop of eight percent from the previous week's total.
Top 25 Broadcast Shows in Black Households
Rank | Program | Network | Rating | No. of
Viewers
|
1 |
AMERICAN IDOL-TUES |
FOX |
11.8 |
4.229 |
|
2 |
AMERICAN IDOL-WED |
FOX |
8.8 |
3.164 |
|
3 |
39TH NAACP IMAGE AWARDS |
FOX |
7.2 |
2.607 |
|
4 |
MOMENT OF TRUTH |
FOX |
5.8 |
2.074 |
|
5 |
GIRLFRIENDS-2/11 |
CW |
4.1 |
1.475 |
|
6 |
PRISON BREAK |
FOX |
3.9 |
1.392 |
|
7 |
TERMINATOR: SCS |
FOX |
3.9 |
1.420 |
|
8 |
MOVIE OF THE WEEK-SUN |
NBC |
4.2 |
1.508 |
|
9 |
LAW AND ORDER:SVU |
NBC |
3.6 |
1.310 |
|
10 |
WITHOUT A TRACE |
CBS |
3.4 |
1.225 |
|
11 |
NCIS |
CBS |
3.2 |
1.163 |
|
12 |
GIRLFRIENDS |
CW |
3.4 |
1.226 |
|
13 |
AMERICA FIGHTS BACK |
FOX |
3.7 |
1.317 |
|
14 |
60 MINUTES |
CBS |
3.1 |
1.098 |
|
15 |
LAW AND ORDER |
NBC |
2.9 |
1.059 |
|
16 |
DANCE WAR |
ABC |
3.6 |
1.283 |
|
17 |
CSI: MIAMI |
CBS |
3.0 |
1.078 |
|
18 |
FRI NIGHT SMACKDOWN |
CW |
3.5 |
1.258 |
|
19 |
DEAL OR NO DEAL-MON |
NBC |
3.3 |
1.191 |
|
20 |
SUPERNANNY |
ABC |
2.7 |
.970 |
|
21 |
CSI |
CBS |
2.8 |
1.017 |
|
22 |
LAW AND ORDER-SAT |
NBC |
2.9 |
1.060 |
|
23 |
COPS 2 |
FOX |
2.8 |
.998 |
|
24 |
CSI: NY |
CBS |
2.5 |
.894 |
|
25 |
HOUSE-FRI 9P |
FOX |
2.8 |
1.005 |
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.
Go to Target Market News homepage
Latest Buying Power report shows spending up in major categories
The
2007 edition of "The Buying Power of Black America" has just been released
by Target Market News. The one-of-a-kind report is the most quoted source
of information on how African-American consumers spend their $744 billion
in income. According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.
Click here to order The Buying Power of Black
America report
_________________________________________________________________________________________
The African-American
Book Publishing Authority
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book clubs.Want this issue? Get it with your new subscription.
Click Here
A TARGET MARKET NEWS PUBLICATION
_________________________
SUBSCRIBE TODAY!
The trade publication for
in-depth coverage of Black
Consumer Marketing
and Media news