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Terrie
Williams Agency, Ad Council collaborate on black mental health campaign
(February 23, 2010) The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Stay Strong Foundation, have launched a national public service advertising campaign designed to raise awareness of mental health problems among young adults in the African American community. Terrie M. Williams and Xavier Artis, co-founders of The Stay Strong Foundation, collaborated on the development of the Web videos and PSA materials and Williams serves as a campaign spokesperson. The Stay Strong Foundation works to support, educate and inspire African American youth through a series of programs and events that are designed to raise awareness of teen issues. The new PSAs were unveiled at a Black History Month event at Howard University this morning to coincide with the first annual HBCU National Mental Health Awareness Day. The launch was telecast to colleges and universities nationwide. Williams, one of Ebony magazine's "Power 150" for Activism, launched The Terrie Williams Agency in 1988 with superstar Eddie Murphy and the late jazz legend Miles Davis as her first clients. Since then, her agency has developed and implemented public relations and communications strategies for some of the biggest personalities and businesses in entertainment, sports, business and politics. The public discourse generated by Williams' book, Black Pain, and her Foundation's creation of a national mental health advocacy campaign, "Healing Starts With Us," led to a collaboration with Grey Worldwide, the Ad Council and the Substance Abuse and Mental Health Services Administration's (SAMHSA) Campaign for Mental Health Recovery. She was asked to serve as co-executive producer and a national spokesperson for SAMHSA's and the Ad Council's public service announcement campaign targeting mental health awareness. The campaign is titled, "Share Ourselves...Healing Starts With Us" and builds on her Foundation's work. The public service ads launched this month direct audiences to visit a new website, www.storiesthatheal.samhsa.gov, where they can learn more about mental health problems and how to get involved. Additional public service efforts designed to reach Hispanic Americans, Asian Americans and Native Americans will also be launched this spring. To view the ads, please visit www.adcouncil.org. The PSAs will air in advertising time that will be entirely donated by the media. Go to Target Market News homepage RECENT STORIES Black Cable TV Ratings for Week of Feb. 15 - 21 Jill Scott in 'Sins of the Mother' gives Lifetime million and a half black viewers IMAGES USA, The Futures Co. debut first multicultural millennials study 4BlackYouth.com gives students a site with comprehensive success tools Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers New weekly syndicated radio show, Cafe Mocha, targets African American women Magic Johnson says discussions with JPC didn't reach 'definitive agreement' TV One high def added more than 4 million HD households last year Munson Steed, 'Rolling Out' publisher, named director of Madison Ave. Initiative Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau Celeste T. Harwell named to Director of Fashion sales post for Essence |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
