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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Terrie Williams Agency, Ad Council collaborate on black mental health campaign

(February 23, 2010) The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Stay Strong Foundation, have launched a national public service advertising campaign designed to raise awareness of mental health problems among young adults in the African American community.

Terrie M. Williams and Xavier Artis, co-founders of The Stay Strong Foundation, collaborated on the development of the Web videos and PSA materials and Williams serves as a campaign spokesperson. The Stay Strong Foundation works to support, educate and inspire African American youth through a series of programs and events that are designed to raise awareness of teen issues.

The new PSAs were unveiled at a Black History Month event at Howard University this morning to coincide with the first annual HBCU National Mental Health Awareness Day. The launch was telecast to colleges and universities nationwide.

Williams, one of Ebony magazine's "Power 150" for Activism, launched The Terrie Williams Agency in 1988 with superstar Eddie Murphy and the late jazz legend Miles Davis as her first clients.  Since then, her agency has developed and implemented public relations and communications strategies for some of the biggest personalities and businesses in entertainment, sports, business and politics.

The public discourse generated by Williams' book, Black Pain, and her Foundation's creation of a national mental health advocacy campaign, "Healing Starts With Us," led to a collaboration with Grey Worldwide, the Ad Council and the Substance Abuse and Mental Health Services Administration's (SAMHSA) Campaign for Mental Health Recovery. 

She was asked to serve as co-executive producer and a national spokesperson for SAMHSA's and the Ad Council's public service announcement campaign targeting mental health awareness. The campaign is titled, "Share Ourselves...Healing Starts With Us" and builds on her Foundation's work.

The public service ads launched this month direct audiences to visit a new website, www.storiesthatheal.samhsa.gov, where they can learn more about mental health problems and how to get involved.

Additional public service efforts designed to reach Hispanic Americans, Asian Americans and Native Americans will also be launched this spring. To view the ads, please visit www.adcouncil.org. The PSAs will air in advertising time that will be entirely donated by the media.


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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