Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Williams Agency, Ad Council collaborate on black mental health campaign
(February 23, 2010) The Substance Abuse and Mental Health Services
Administration (SAMHSA), working in collaboration with the Ad Council
and the Stay Strong Foundation, have launched a national public service
advertising campaign designed to raise awareness of mental health
problems among young adults in the African American community.
Terrie M. Williams and Xavier Artis, co-founders of The Stay Strong
Foundation, collaborated on the development of the Web videos and PSA
materials and Williams serves as a campaign spokesperson. The Stay
Strong Foundation works to support, educate and inspire African American
youth through a series of programs and events that are designed to raise
awareness of teen issues.
The new PSAs were unveiled at a Black History Month event at Howard
University this morning to coincide with the first annual HBCU National
Mental Health Awareness Day. The launch was telecast to colleges and
Williams, one of Ebony magazine's "Power 150" for Activism, launched The
Terrie Williams Agency in 1988 with superstar Eddie Murphy and the late
jazz legend Miles Davis as her first clients. Since then, her agency
has developed and implemented public relations and communications
strategies for some of the biggest personalities and businesses in
entertainment, sports, business and politics.
The public discourse generated by Williams' book, Black Pain, and her
Foundation's creation of a national mental health advocacy campaign,
"Healing Starts With Us," led to a collaboration with Grey Worldwide,
the Ad Council and the Substance Abuse and Mental Health Services
Administration's (SAMHSA) Campaign for Mental Health Recovery.
She was asked to serve as co-executive producer and a national
spokesperson for SAMHSA's and the Ad Council's public service
announcement campaign targeting mental health awareness. The campaign is
titled, "Share Ourselves...Healing Starts With Us" and builds on her
The public service ads launched this month direct audiences to visit a
www.storiesthatheal.samhsa.gov, where they can learn more about
mental health problems and how to get involved.
Additional public service efforts designed to reach Hispanic Americans,
Asian Americans and Native Americans will also be launched this spring.
To view the ads, please visit
www.adcouncil.org. The PSAs will air in advertising time that will
be entirely donated by the media.
Annual Edition 'Buying Power of Black America' report
breaks down billions in expenditures (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that