Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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TV One launches on Verizon FiOS TV video on demand service

(February 23, 2010) Verizon and TV One have announced that TV One has launched its video-on-demand offering on Verizon's FiOS TV service. FiOS TV subscribers can celebrate Black History Month with a variety of special VOD programming from TV One, which targets African-American viewers.  The offerings include the history of black fashion and the role of the Ebony Fashion Fair; the true story of singer Roger Troutman and his band, Zapp; and the history of the civil rights movement, with performances from Aretha Franklin, James Brown, Sam Cooke, Stevie Wonder, Marvin Gaye and Bob Marley, among others.

"We are happy to be working with Verizon to launch this VOD service to their FiOS TV customers," said Michelle Rice, executive vice president of affiliate sales and marketing for TV One.  "Verizon clearly recognizes the value in serving their adult African-American audience, and our VOD offering is designed to further entice viewers to experience on-demand service."

Terry Denson, vice president of content strategy and acquisition for Verizon, said, "The timing couldn't be more perfect to launch TV One on our extensive FiOS TV VOD service.  During this year's Black History Month and throughout the year, I'm certain many of our subscribers will take advantage of this engaging programming."

TV One features a broad mix of original and existing content, including original real-life entertainment series, dramas, sitcoms, music, movies and public affairs programming.  FiOS TV customers will have access to a minimum of five hours each month of short- and long-form on-demand programming, with full episodes from popular series like "The Hughleys" and "Divorce Court" as well as vignettes and musical performances from top-name entertainers.

TV One joins Verizon's industry-leading FiOS TV VOD service, which offers about 18,000 monthly titles, including 2,800 in high definition (HD).  FiOS TV offers a broad collection of programming, with more than 560 all-digital channels including TV One (channel 271) and up to 138 HD channels.  FiOS also provides next-generation interactive services including an advanced interactive media guide; social TV, news and entertainment widgets; remote DVR management; multi-room DVR; and more.

For the latest news, updates and information about FiOS, visit www.verizon.com/newscenter and http://www.verizon.com/athomeblog.

Go to Target Market News homepage

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4BlackYouth.com gives students a site with comprehensive success tools

Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers

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Magic Johnson says discussions with JPC didn't reach 'definitive agreement'

TV One high def added more than 4 million HD households last year

Munson Steed, 'Rolling Out' publisher, named director of Madison Ave. Initiative

Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau

Celeste T. Harwell named to Director of Fashion sales post for Essence


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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