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TV One
launches on Verizon FiOS TV video on demand service
 (February
23, 2010) Verizon and TV One have announced that TV One has launched its
video-on-demand offering on Verizon's FiOS TV service. FiOS TV
subscribers can celebrate Black History Month with a variety of special
VOD programming from TV One, which targets African-American viewers.
The offerings include the history of black fashion and the role of the
Ebony Fashion Fair; the true story of singer Roger Troutman and his
band, Zapp; and the history of the civil rights movement, with
performances from Aretha Franklin, James Brown, Sam Cooke, Stevie
Wonder, Marvin Gaye and Bob Marley, among others."We are happy to be working with Verizon to launch this VOD service to their FiOS TV customers," said Michelle Rice, executive vice president of affiliate sales and marketing for TV One. "Verizon clearly recognizes the value in serving their adult African-American audience, and our VOD offering is designed to further entice viewers to experience on-demand service." Terry Denson, vice president of content strategy and acquisition for Verizon, said, "The timing couldn't be more perfect to launch TV One on our extensive FiOS TV VOD service. During this year's Black History Month and throughout the year, I'm certain many of our subscribers will take advantage of this engaging programming." TV One features a broad mix of original and existing content, including original real-life entertainment series, dramas, sitcoms, music, movies and public affairs programming. FiOS TV customers will have access to a minimum of five hours each month of short- and long-form on-demand programming, with full episodes from popular series like "The Hughleys" and "Divorce Court" as well as vignettes and musical performances from top-name entertainers. TV One joins Verizon's industry-leading FiOS TV VOD service, which offers about 18,000 monthly titles, including 2,800 in high definition (HD). FiOS TV offers a broad collection of programming, with more than 560 all-digital channels including TV One (channel 271) and up to 138 HD channels. FiOS also provides next-generation interactive services including an advanced interactive media guide; social TV, news and entertainment widgets; remote DVR management; multi-room DVR; and more. For the latest news, updates and information about FiOS, visit www.verizon.com/newscenter and http://www.verizon.com/athomeblog. Go to Target Market News homepage RECENT STORIES Black Cable TV Ratings for Week of Feb. 15 - 21 Jill Scott in 'Sins of the Mother' gives Lifetime million and a half black viewers IMAGES USA, The Futures Co. debut first multicultural millennials study 4BlackYouth.com gives students a site with comprehensive success tools Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers New weekly syndicated radio show, Cafe Mocha, targets African American women Magic Johnson says discussions with JPC didn't reach 'definitive agreement' TV One high def added more than 4 million HD households last year Munson Steed, 'Rolling Out' publisher, named director of Madison Ave. Initiative Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau Celeste T. Harwell named to Director of Fashion sales post for Essence |
15th Annual Edition 'Buying Power of Black America' report breaks down billions in expenditures  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
