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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Arbitron issues annual study, Black Radio Today 2009, with PPM data for first time

(February 25, 2010) Arbitron Inc. announced today that the Black Radio Today 2009 study has been released and are available to the public in PDF form through its Web site at www.arbitron.com. Also just released its Hispanic Radio Today 2009. Both of these studies feature Portable People Meter data information for the first time.

"Ethnic formatted stations reach millions of listeners everyday," said Alton Adams, Executive Vice President, Chief Marketing Officer, Arbitron Inc. "These studies show the strength of radio as a media companion to ethnic consumers. Radio's relationship with ethnic listeners has been consistent over time; year over year, more than 90 percent of black and Hispanic listeners tune in to radio for news, culture and sounds of the community."

Black Radio Today 2009, How America Listens to Radio includes these highlights:

- For the first time, Urban Contemporary formatted stations had higher weekend ratings in Fall 08 than in weekday afternoons.

- African-American Urban Adult Contemporary listeners spent more time each week with the format (8 hours, 30 minutes) than any other format in the study.

- More than half of Urban Contemporary's 18+ consumers attended or graduated from college, and one in seven had advanced degrees or beyond.

- News/Talk/Information has 2,634 stations and attracts 2.7 million African-American listeners weekly.

Also for the first time, the Black Radio Today study includes a format report on All Sports programming. With a full 2.0% share of Black radio listening, this format not only generates an important share of audience, it also offers an impressive
qualitative profile of its consumers.

Dropped from the study is a format report on New AC and Smooth Jazz programming. There has been a significant loss in the number of stations programming New AC/Smooth Jazz, resulting in a decline from 5.4% to just 1.4% of radio listening by Black Americans. This decline is attributable to many format departures in larger markets such as New York; Philadelphia; Baltimore; Washington, DC; Denver-Boulder; Houston-Galveston; and, more recently, San Francisco, San Jose and Chicago. Others have recently re-branded themselves as “Smooth AC.”

Click here to obtain a PDF version of the Black Radio Today report

Go to Target Market News homepage


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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