Business Wire, Black PR Wire host media and PR best practices Webinar Feb. 26

(February 25, 2010) In recognition of Black History Month and in celebration of their continued partnership, Business Wire and Black PR Wire will launch their 2010 Minority Leadership Series. This series will be used to showcase the best of multicultural services and practices used by business professionals in the country. The series will also provide networking opportunities for small businesses and organizations in the country.

"This is a great event whereby interested persons can listen and learn from a panel of corporate experts on effective tools and resources used to effectively engage your audience"
The inaugural event for the joint partnership is an online webinar entitled "Media & Public Relations Best Practices." This 90-minute session will provide insights used to attain optimal success in public and media relations practices from the corporate, small business and government's perspectives. The webinar takes place on Friday, February 26, 2010 from 1:00 - 2:30 p.m. EST.

"This is a great event whereby interested persons can listen and learn from a panel of corporate experts on effective tools and resources used to effectively engage your audience," says Bernadette Morris, president and CEO of Black PR Wire and moderator for the event. "Participants will gain first hand knowledge on the best practices used to create a win-win for their clients and their business."

Presenters for the webinar include Racquel White, communications director for The Coca-Cola Company Eurasia and Africa Group; David Rudd, vice president, The Axis Agency; and Althea Harris, Esq., assistant district director for marketing and outreach, Area 1, U.S. Small Business Administration (SBA). The webinar will be co-presented by Raschanda Hall, global media relations manager with Business Wire.

This inaugural webinar is free and registration is required for all participants. To register and for more details, log on to www.blackprwire.com or www.businesswire.com and check out the events page! You may also follow along with our conversation or ask our panelists questions by tracking and including the #bwbprw hashtag on Twitter during the webinar. For more information on the Media & Public Relations Best Practices Webinar, please contact Celine Elveus at 1-877-BLACKPR.


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