Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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4BlackYouth.com gives students a destination with comprehensive success tools

(February 24, 2010) Success4Youth, LLC has announced the launch of 4BlackYouth.com, an online social network and portal for African-American high school and college students. 4BlackYouth.com delivers information on scholarships, grants, internships and jobs; online tutoring; 2-way interaction with mentors; details about a broad range of careers; coverage of relevant health and actionable advice on academics and career success.

"Many black high school graduates are entering college or the workforce, ill-equipped and set up for failure," says Reggie Dunlop, founder and CEO of 4BlackYouth.com.  "In response, we have come up with a comprehensive ‘tools to success' solution that takes African American youth from the trailing edge to the leading edge in academic, career and entrepreneurial readiness."

The heart of 4BlackYouth.com is formed by the career directory, the MentorConnect community, and a scholarship database. The Web site's career listing exposes students to 350 positions across a wide range of industries, and the scholarship database houses information on 275 programs.

Dunlop also sees the site as a unique opportunity for marketers to become involved in the academic success of black students. In addition to digital ad units, sponsorships include monthly online tutoring scholarships to be awarded on behalf of the sponsor, extensive listings of internships and jobs on an interactive jobs board, and employee participation in the mentoring program. Brand activation at live events will be available to sponsors in the future.

For further information about 4BlackYouth.com contact Reggie Dunlop at reggie@4blackyouth.com.

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Black TV Ratings for Week of February 15 - 21 Winter Olympic games are must-see TV for everyone except black viewers

New weekly syndicated radio show, Cafe Mocha, targets African American women

Magic Johnson says discussions with JPC didn't reach 'definitive agreement'

TV One high def added more than 4 million HD households last year

Munson Steed, 'Rolling Out' publisher, named director of Madison Ave. Initiative

Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau

Celeste T. Harwell named to Director of Fashion sales post for Essence

Black Cable TV Ratings for Week of Feb. 8 - 14 NBA All-Star weekend takes title of most watched for cable's Top 25

Tiger Woods makes a public apology in his first on camera appearance

Black TV Ratings for Week of February 8 -14 Beyond opening event, Winter Olympics get cold shoulder from black viewers


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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