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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black Cable TV Ratings for Week of February 15 - 21
Jill Scott in 'Sins of the Mother' gives Lifetime a million and a half black viewers

(February 24, 2010) One of the encouraging things about Black History Month is that it's always going to be a window of opportunity when media and marketers feel there's an opening to do something targeted to African-Americans that hasn't been before. The Lifetime Movie Network saw such an opening for premiering the original film, Sins of the Mother starring Jill Scott. Based on Carleen Brice's novel, Orange Mint and Honey, the movie attracted 1.5 million black viewers and gave LMN the No.4 spot on the week's most watched cable shows.

TBS continued to be the most watched cable network, with 9.1 million viewers for its six shows on the Top 25. BET was second most viewed, posting 5.5 million watchers for six programs. Nickelodeon was third with 3.2 million viewers across four shows.

The total number of viewers tuning in the Top 25 most popular cable shows, as cited by Nielsen, was 28.2 million. That a 12 percent drop from the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

9.3

13.7

1,924

2

MEET THE BROWNS

TBS

9.2

13.3

1,978

3

MEET THE BROWNS

TBS

7.7

10.8

1,608

4

MOVIE: SIN OF THE MOTHER

LIFETIME
MOVIE

7.5

10.5

1,530

5

NBA BASKETBALL

TNT

7.5

12.8

1,394

6

MEET THE BROWNS

TBS

7.1

10.4

1,487

7

HOUSE OF PAYNE

TBS

6.6

10.1

1,321

8

WWE ENTERTAINMENT

USA

5.9

8.3

1,296

9

BAD GIRLS CLUB

OXYGEN

5.8

8.5

1,143

10

SINBAD: WHERE U BEEN

COM CENT

5.7

8.5

1,061

11

WWE ENTERTAINMENT

USA

5.5

7.8

1,223

12

KEEPING UP KARDASHIANS

E! TV

5.4

7.8

1,006

13

THE FAMILY CREWS

BET

5.1

7.1

1,123

14

THE FAMILY CREWS

BET

5.0

6.9

1,131

15

THE GAME

BET

4.7

6.9

928

16

KEEPING UP KARDASHIANS

E! TV

4.7

6.6

864

17

HOUSE OF PAYNE

TBS

4.4

6.8

807

18

THE GAME

BET

4.3

6.3

899

19

THE GAME

BET

4.3

6.0

760

20

EVERYBODY HATES CHRIS

NICK

4.3

6.2

783

21

DRUMLINE

NICK

4.3

6.0

889

22

PENGUINS

NICK

4.2

6.2

846

23

AFTER THE FIRST 48

A&E

4.2

6.1

800

24

THE GAME

BET

4.1

5.9

753

25

ICARLY

NICK

3.9

6.5

737

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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