Black Cable TV Ratings for Week of February 15 - 21
Jill Scott in 'Sins of the Mother' gives Lifetime a million and a half black viewers

(February 24, 2010) One of the encouraging things about Black History Month is that it's always going to be a window of opportunity when media and marketers feel there's an opening to do something targeted to African-Americans that hasn't been before. The Lifetime Movie Network saw such an opening for premiering the original film, Sins of the Mother starring Jill Scott. Based on Carleen Brice's novel, Orange Mint and Honey, the movie attracted 1.5 million black viewers and gave LMN the No.4 spot on the week's most watched cable shows.

TBS continued to be the most watched cable network, with 9.1 million viewers for its six shows on the Top 25. BET was second most viewed, posting 5.5 million watchers for six programs. Nickelodeon was third with 3.2 million viewers across four shows.

The total number of viewers tuning in the Top 25 most popular cable shows, as cited by Nielsen, was 28.2 million. That a 12 percent drop from the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1	MEET THE BROWNS	TBS	9.3	13.7	1,924
2	MEET THE BROWNS	TBS	9.2	13.3	1,978
3	MEET THE BROWNS	TBS	7.7	10.8	1,608
4	MOVIE: SIN OF THE MOTHER	LIFETIME MOVIE	7.5	10.5	1,530
5	NBA BASKETBALL	TNT	7.5	12.8	1,394
6	MEET THE BROWNS	TBS	7.1	10.4	1,487
7	HOUSE OF PAYNE	TBS	6.6	10.1	1,321
8	WWE ENTERTAINMENT	USA	5.9	8.3	1,296
9	BAD GIRLS CLUB	OXYGEN	5.8	8.5	1,143
10	SINBAD: WHERE U BEEN	COM CENT	5.7	8.5	1,061
11	WWE ENTERTAINMENT	USA	5.5	7.8	1,223
12	KEEPING UP KARDASHIANS	E! TV	5.4	7.8	1,006
13	THE FAMILY CREWS	BET	5.1	7.1	1,123
14	THE FAMILY CREWS	BET	5.0	6.9	1,131
15	THE GAME	BET	4.7	6.9	928
16	KEEPING UP KARDASHIANS	E! TV	4.7	6.6	864
17	HOUSE OF PAYNE	TBS	4.4	6.8	807
18	THE GAME	BET	4.3	6.3	899
19	THE GAME	BET	4.3	6.0	760
20	EVERYBODY HATES CHRIS	NICK	4.3	6.2	783
21	DRUMLINE	NICK	4.3	6.0	889
22	PENGUINS	NICK	4.2	6.2	846
23	AFTER THE FIRST 48	A&E	4.2	6.1	800
24	THE GAME	BET	4.1	5.9	753
25	ICARLY	NICK	3.9	6.5	737

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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