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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of February 14 - 20
Debut of 'Criminal Minds: Suspect Behavior' a favorite with black viewers

(February 24, 2011) CBS apparently has another crime drama hit in the debut of "Criminal Minds: Suspect Behavior." The spin-off attracted 1.7 million black viewers, thanks no doubt to Forrest Whitaker in the starring role. The show placed third behind perennial favorite, "American Idol."

CBS was easily able to hold on to its title of the week's most watched network. It had 15.7 million viewers and had half of the programs on the Top 25 chart. Fox held on to second place with 8.2 million watchers for five of its shows. ABC claimed 6.2 million black viewers for six of its programs.

According to Nielsen data, the Top 25 shows had 32.2 million viewers, representing a drop pf 10 percent from the previous week.

[Correction: The previous week's chart was incorrectly dated when distributed. The chart was for the week of Feb. 7 - 13.]

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

AMERICAN IDOL-WED

FOX

13.3

7.5

2,820

2

AMERICAN IDOL-THUR

FOX

11.3

6.1

2,308

3

CRIMINAL MINDS: SUSPECT

CBS

10.0

4.6

1,742

4

NCIS

CBS

8.7

4.1

1,551

5

NCIS: LOS ANGELES

CBS

8.6

4.0

1,517

6

CRIMINAL MINDS

CBS

8.1

3.7

1,381

7

THE MENTALIST

CBS

7.2

3.5

1,317

8

CSI: MIAMI

CBS

6.9

3.3

1,223

9

THE GOOD WIFE

CBS

6.8

3.0

1,122

10

CSI

CBS

6.8

3.6

1,335

11

GREY'S ANATOMY

ABC

6.8

3.0

1,129

12

BLUE BLOODS

CBS

6.7

3.2

1,194

13

CSI: NY

CBS

6.6

3.2

1,204

14

CHICAGO CODE

FOX

6.3

3.2

1,197

15

PRIVATE PRACTICE

ABC

6.2

2.7

1,031

16

DETROIT 1-8-7

ABC

6.0

2.9

1,090

17

HAWAII FIVE-0

CBS

5.9

3.2

1,190

18

HARRY'S LAW

NBC

5.5

2.6

985

19

V

ABC

5.4

2.8

1,046

20

HOUSE

FOX

5.4

2.9

1,072

21

LAW AND ORDER:SVU

NBC

5.3

2.9

1,085

22

THE DEFENDERS

CBS

5.2

2.5

931

23

DESPERATE HOUSEWIVES

ABC

5.1

2.7

1,012

24

BONES

FOX

5.1

2.4

901

25

NO ORDINARY FAMILY

ABC

5.0

2.4

893

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.


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 ORDER TODAY! 
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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