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Salon Sense Magazine Sanders\Wingo
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

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Bureau Data

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New weekly syndicated radio show, Cafe Mocha, targets African American women

(February 22, 2010) Grammy-Awarding winning hip-hop artist MC Lyte and sought-after comedienne Loni Love (Chelsea Lately Show) are taking to the airwaves with the premiere of the new, nationally syndicated weekly radio show, Cafe Mocha, scheduled to launch this month.

Cafe Mocha, the brainchild of award-winning media veteran Sheila Eldridge, will be syndicated by Superadio Networks, a division of Access.1 Communications Corporation that has more than 1,000 radio stations airing its programming across America. Airing Saturdays and Sundays, the show will debut in Chicago and Washington, DC, with a program platform designed to "empower and entertain" women of color everywhere.

With Lyte and Love anchoring the show, the high-energy, two-hour show will be packed with a mix of the latest in urban music, lively chats from an unabashedly women's perspective, no-holds barred advice and exclusive interviews with top performers, celebrities, politicians and civic leaders.

"Cafe Mocha brings a fresh and empowering perspective that will speak directly and wholeheartedly to a community often overlooked by radio: African American women," said Eldridge, Cafe Mocha Creator and Executive Producer. "We're aiming to become the Essence magazine of the airwaves celebrating all shades of mocha."

Joining Lyte and Love as the third proverbial voice of reason is broadcast veteran Angelique Perrin. A former host of BET's Screen Scene and the "voice" of the long-running series Comic View, Perrin is no stranger to radio, as she also served as talent and producer at the hugely popular stations The Beat and Power 96 in Los Angeles.

Among the special correspondents and contributors who will join the trio with expertise on a variety of topics include Michelle Hammond, an Emmy-Award winning author and motivational speaker; and Dr. Rachael Ross, a licensed MD and clinically approved sexologist.

Cafe Mocha is targeted to African American women, ages 18 to 49 who represent a combined buying power of more than $1.2 trillion. "The show seeks to provide the perfect national platform for marketers trying to reach this highly coveted audience while locally the show's Cafe Mocha to Go Tour broadcast are specifically tailored for localized activities and initiatives that expand the show's connectivity with its female listeners," said Eldridge.

A key segment on Cafe Mocha will be the daily "Mocha Minute," a one-minute feature designed to both empower audience and drive listeners to the weekend show as well as provide customize product placement.

In a collaborative effort with Essence.com, Cafe Mocha's highly-interactive website [www.CafeMochaRadio.com] features the latest integration of the social media tools, including Facebook and Twitter and the Cafe Mocha Text Club. The site allows for on-going listener-driven content, promotions and giveaways from sponsors.

Cafe Mocha is a production of Miles Ahead Broadcasting Inc. a subsidiary of Miles Ahead Entertainment. Miles Ahead Entertainment (MAE), a NJ-based urban marketing and public relations firm, has developed and launched highly successfully broadcast cross promotions campaigns for its diverse client base that includes Boost Mobile, Coca-Cola, Wachovia a Wells Fargo Company, Burrell Communications, Md-Eastern Athletic Conference (MEAC) and Artistry Music Group. As a marketing and public relations agency, MAE has added broadcast marketing integration to its roster of specialized services of consumer and lifestyle marketing and event management.  

Superadio, a division of Access.1 Communications Corporation, has more than 1,000 unique radio stations airing its programming across America including many in the top ten radio markets.

For more information contact Sheila Eldridge, Miles Ahead Broadcasting, sheila@milesaheadbroadcasting.com, 201.722.1500

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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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