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 Communications
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black TV Ratings for Week of February 15 - 21
Winter Olympic games are must-see TV for everyone except black viewers

(February 23, 2010) It seems that the Winter Olympics are among the favorite TV fare for everyone except black households. The games from Vancouver were the top four programs in white homes last week, and six of the week's seven Olympic TV broadcasts were on the Top 25 for Hispanic viewers.

Last Wednesday night's broadcast was the only time during the entire week that the games were among black viewers favorite shows -- and that includes cable viewing. Has NBC done enough to promote the stories of black athletes in the games to African-American viewers?

CBS' lineup continued to draw the most black viewers for the week, with 13.7 million tuning in 11 of the network's programs. Fox was the second most watched network, posting 11.7 million viewers for eight shows. ABC claimed 5.3 million viewers for five shows.

The total audience for the Top 25, according to Nielsen, was down 12.9 percent from the previous week to 31.8 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

AMERICAN IDOL-TUESDAY

FOX

14.1

2,871

2

AMERICAN IDOL-WEDNESDAY

FOX

10.5

2,104

3

NCIS: LOS ANGELES

CBS

8.1

1,345

4

GOOD WIFE, THE

CBS

7.7

1,327

5

CSI: MIAMI

CBS

7.7

1,355

6

GREY'S ANATOMY-THU 9PM

ABC

7.3

1,303

7

NCIS

CBS

7.2

1,288

8

UNDERCOVER BOSS

CBS

7.2

1,327

9

COLD CASE

CBS

7.2

1,293

10

60 MINUTES

CBS

7.1

1,333

11

PRIVATE PRACTICE

ABC

7.0

1,279

12

CSI: NY

CBS

6.8

1,148

13

CRIMINAL MINDS

CBS

6.6

1,142

14

FAMILY GUY

FOX

6.5

1,272

15

CSI 10PM-SPECIAL

CBS

6.5

1,175

16

24

FOX

6.0

1,208

17

HUMAN TARGET

FOX

5.7

1,040

18

WNTR OLYM WED PRIME 1

NBC

5.7

1,042

19

AMW: AMERICA FIGHTS BACK

FOX

5.5

1,086

20

MENTALIST, THE-9PM SPCL

CBS

5.5

978

21

CLEVELAND

FOX

5.4

1,151

22

AMERICAN DAD

FOX

5.4

1,040

23

DEEP END, THE

ABC

5.3

905

24

BACHELOR, THE

ABC

5.3

886

25

DESPERATE HOUSEWIVES

ABC

5.2

967

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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