Black TV Ratings for Week of February 15 - 21
Winter Olympic games are must-see TV for everyone except black viewers

(February 23, 2010) It seems that the Winter Olympics are among the favorite TV fare for everyone except black households. The games from Vancouver were the top four programs in white homes last week, and six of the week's seven Olympic TV broadcasts were on the Top 25 for Hispanic viewers.

Last Wednesday night's broadcast was the only time during the entire week that the games were among black viewers favorite shows -- and that includes cable viewing. Has NBC done enough to promote the stories of black athletes in the games to African-American viewers?

CBS' lineup continued to draw the most black viewers for the week, with 13.7 million tuning in 11 of the network's programs. Fox was the second most watched network, posting 11.7 million viewers for eight shows. ABC claimed 5.3 million viewers for five shows.

The total audience for the Top 25, according to Nielsen, was down 12.9 percent from the previous week to 31.8 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1	AMERICAN IDOL-TUESDAY	FOX	14.1	2,871
2	AMERICAN IDOL-WEDNESDAY	FOX	10.5	2,104
3	NCIS: LOS ANGELES	CBS	8.1	1,345
4	GOOD WIFE, THE	CBS	7.7	1,327
5	CSI: MIAMI	CBS	7.7	1,355
6	GREY'S ANATOMY-THU 9PM	ABC	7.3	1,303
7	NCIS	CBS	7.2	1,288
8	UNDERCOVER BOSS	CBS	7.2	1,327
9	COLD CASE	CBS	7.2	1,293
10	60 MINUTES	CBS	7.1	1,333
11	PRIVATE PRACTICE	ABC	7.0	1,279
12	CSI: NY	CBS	6.8	1,148
13	CRIMINAL MINDS	CBS	6.6	1,142
14	FAMILY GUY	FOX	6.5	1,272
15	CSI 10PM-SPECIAL	CBS	6.5	1,175
16	24	FOX	6.0	1,208
17	HUMAN TARGET	FOX	5.7	1,040
18	WNTR OLYM WED PRIME 1	NBC	5.7	1,042
19	AMW: AMERICA FIGHTS BACK	FOX	5.5	1,086
20	MENTALIST, THE-9PM SPCL	CBS	5.5	978
21	CLEVELAND	FOX	5.4	1,151
22	AMERICAN DAD	FOX	5.4	1,040
23	DEEP END, THE	ABC	5.3	905
24	BACHELOR, THE	ABC	5.3	886
25	DESPERATE HOUSEWIVES	ABC	5.2	967

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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