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TV One
high def added more than 4 million HD households last year
(February 21, 2010) TV One High Def added more than 4.5 million subscribers in 2009, bringing its subscriber count to 5.5 million since the high definition simulcast real-life and entertainment channel for African American adults launched in mid-December 2008. Recent TV One High Def launches include such key markets as AT&T (nationwide), Time Warner systems in Los Angeles; Houston, TX; Northeast Ohio-Cleveland; Cincinnati; Buffalo; Kansas City, MO; Milwaukee; Appleton, WI; Syracuse; Hudson Valley, NY; Bergen County, NJ; Dayton, OH; Lima, OH; and Hancock County, OH; Bright House systems in Orlando, Indianapolis and Birmingham, AL; and Comcast systems in San Francisco; Chicago; Atlanta; Memphis; Detroit; Nashville; Knoxville, TN; Chattanooga, TN; Augusta, GA; Boston, MA; Westfield, MA; Plainville, CT; Bristol/Farmington, CT; Avon, CT; Vernon, CT; Trenton, NJ; Meadowlands, NJ; Doylestown, PA and York, PA, among others. TV One High Def mirrors linear network TV One's programming lineup, which features popular sitcoms, critically acclaimed dramas, hit movies and a unique array of originals featuring reality, relationships, entertainment, lifestyle, and public affairs, TV One's programming showcase and celebrates African American culture. By the end of 2010 TV One will offer 40 percent of its programming schedule in HD. The network produces all of its original programming in HD, including its hit original series Unsung and Life After, as well as its upcoming reality series Omarosa's Ultimate Merger and LisaRaye: The Real McCoy. "We have found a lot of interest in TV One High Def in the marketplace, and are excited that so many distributors have picked up our HD offering during its first year," said TV One Executive Vice President of Affiliate Sales and Marketing Michelle Rice. "Our viewers are heavy cable subscribers, early adopters of technology and considerably more likely than the general population to subscribe to an HD service, so we are well positioned for growth by offering distributors a high quality product like TV One High Def that serves their needs." Launched in January 2004, TV One (www.tvoneonline.com) serves nearly 49.9 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One-High Def launched in December 2008 and now serves 5.5 million viewers. Go to Target Market News homepage RECENT STORIES Munson Steed, 'Rolling Out' publisher, named director of Madison Ave. Initiative Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau Celeste T. Harwell named to Director of Fashion sales post for Essence Black Cable TV Ratings for Week of Feb. 8 - 14 NBA All-Star weekend takes title of most watched for cable's Top 25 Tiger Woods makes a public apology in his first on camera appearance Black TV Ratings for Week of February 8 -14 Beyond opening event, Winter Olympics get cold shoulder from black viewers PPM Coalition disappointed by court ruling but not deterred in Arbitron battle Johnson Publishing Co. officials deny negotiation talks with Magic Johnson Coalition of 23 groups seeks action from FCC chairman on minority telecom issues Burger King seeks African-American basketball players with 'Next Big Move' Kmart invites black women to 'Share the Word' through social media effort New site from Amtrak highlights African-American heritage destinations |
15th annual 'Buying Power of Black America' released  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
