Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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TV One high def added more than 4 million HD households last year

(February 21, 2010) TV One High Def added more than 4.5 million subscribers in 2009, bringing its subscriber count to 5.5 million since the high definition simulcast real-life and entertainment channel for African American adults launched in mid-December 2008. 
Recent TV One High Def launches include such key markets as AT&T (nationwide), Time Warner systems in Los Angeles; Houston, TX; Northeast Ohio-Cleveland; Cincinnati; Buffalo; Kansas City, MO; Milwaukee; Appleton, WI; Syracuse; Hudson Valley, NY; Bergen County, NJ; Dayton, OH; Lima, OH; and Hancock County, OH; Bright House systems in Orlando, Indianapolis and Birmingham, AL; and Comcast systems in San Francisco; Chicago; Atlanta; Memphis; Detroit; Nashville; Knoxville, TN; Chattanooga, TN; Augusta, GA; Boston, MA; Westfield, MA; Plainville, CT; Bristol/Farmington, CT; Avon, CT; Vernon, CT; Trenton, NJ; Meadowlands, NJ; Doylestown, PA and York, PA, among others.
TV One High Def mirrors linear network TV One's programming lineup, which features popular sitcoms, critically acclaimed dramas, hit movies and a unique array of originals featuring reality, relationships, entertainment, lifestyle, and public affairs, TV One's programming showcase and celebrates African American culture.
By the end of 2010 TV One will offer 40 percent of its programming schedule in HD. The network produces all of its original programming in HD, including its hit original series Unsung and Life After, as well as its upcoming reality series Omarosa's Ultimate Merger and LisaRaye: The Real McCoy. 
"We have found a lot of interest in TV One High Def in the marketplace, and are excited that so many distributors have picked up our HD offering during its first year," said TV One Executive Vice President of Affiliate Sales and Marketing Michelle Rice.  "Our viewers are heavy cable subscribers, early adopters of technology and considerably more likely than the general population to subscribe to an HD service, so we are well positioned for growth by offering distributors a high quality product like TV One High Def that serves their needs."
Launched in January 2004, TV One (www.tvoneonline.com) serves nearly 49.9 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers.  TV One-High Def launched in December 2008 and now serves 5.5 million viewers.

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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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