Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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says 'advanced discussions' with JPC didn't reach 'definitive agreement'
22, 2010) Earvin "Magic" Johnson released a statement today saying
someone from Magic Johnson Enterprises really had been speaking with
someone else at Johnson Publishing Co. about something, but that nothing
had come out of the talks.
Without being straight forward about the details, the former NBA star
tried to put to rest a week-long buzz about his interest in the company
that publishes the legendary Ebony and Jet magazines. The story took on
a life of its own, with columnists, critics and bloggers assuming that a
sale of JPC was all but a done deal.
In a carefully crafted 88-word release, Los Angeles-based businessman
Johnson offered his only comment since the Feb. 13 Bloomberg news
service story appeared quoting an unidentified insider who said a sale
of JPC was being negotiated. MJE president, Eric Holoman was also
quoted, saying that there were discussions, but "there is no
In his statement Johnson mentions the word "sale," but he claims that
"advanced discussions to do business together" took place, though not
between him and JPC chair and CEO, Linda Johnson Rice.
Here's what the entire statement said:
"I would like to salute Linda Johnson Rice and the Johnson family for
pioneering the iconic brand of the Johnson Publishing Company, which we
have all come to love and respect. Ebony and Jet have been permanent
fixtures on coffee tables in African-American homes for many years.
"Recently, an affiliate of Magic Johnson Enterprises and Johnson
Publishing Company were in advanced discussions to do business together,
but unfortunately we were unable to reach a definitive agreement. We
will continue to look for opportunities to invest in African-American
For its part, the 67-year-old Chicago-based firm continues to ignore
conjecture about its future plans, while working to hold its ground in
an advertising market hard-hit by the recession.
JPC recently introduce improvements to the nation's two most successful
black-owned titles. The weekly Jet just unveiled a new logotype and
overall design, coming on the heels of a similar makeover of its
flagship, Ebony magazine.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that