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Lee Moss Media
signs Web ad deals with Procter & Gamble, Census Bureau
(February 21, 2010) Lee Moss Media, a marketing, public relations, and diversity recruiting firm, announced new advertising contracts for their flagship web site, HBCUconnect.com. Procter & Gamble has come onboard to promote their Tide brand, with an ad campaign that features tennis star Venus Williams. Additionally, the U.S. Census Bureau has signed on to promote their initiative to have more African Americans complete and mail in their 2010 Census forms. The 10-year old company also announced it has recently acquired HispanicPR.com, with plans late this year to launch a press release distribution service to the Hispanic media. They already own BlackPR.com -- the largest press release distribution service to the black media. LMM has also bought BlackEntrepreneurs.com, with plans to launch an online community for African American entrepreneurs and business owners. Despite a recent slump in the online advertising industry, co-founders Dante Lee and William Moss are both very optimistic about the 2010. "Last year was slow for everybody," Lee comments. "But 2010 is expected to be the year of recovery for the economy, and so far seems very promising for the online advertising industry." Based in Columbus, Ohio, Lee Moss Media is the largest conglomerate of premium African American Web sites. Properties include HBCUconnect.com, BlackHistory.com, BlackNews.com, BlackWomenConnect.com, BlackInAmerica.com, BlackPR.com, and many others. Go to Target Market News homepage RECENT STORIES Celeste T. Harwell named to Director of Fashion sales post for Essence Black Cable TV Ratings for Week of Feb. 8 - 14 NBA All-Star weekend takes title of most watched for cable's Top 25 Tiger Woods makes a public apology in his first on camera appearance Black TV Ratings for Week of February 8 -14 Beyond opening event, Winter Olympics get cold shoulder from black viewers PPM Coalition disappointed by court ruling but not deterred in Arbitron battle Johnson Publishing Co. officials deny negotiation talks with Magic Johnson Coalition of 23 groups seeks action from FCC chairman on minority telecom issues Burger King seeks African-American basketball players with 'Next Big Move' Kmart invites black women to 'Share the Word' through social media effort New site from Amtrak highlights African-American heritage destinations |
15th annual 'Buying Power of Black America' released  (January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...Story continued...  _________________________________________________________________________________________ |
