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Hunter-Miller Group
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Media Economics Group
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 Communications
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UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Lee Moss Media signs Web ad deals with Procter & Gamble, Census Bureau

(February 21, 2010) Lee Moss Media, a marketing, public relations, and diversity recruiting firm, announced new advertising contracts for their flagship web site, HBCUconnect.com. Procter & Gamble has come onboard to promote their Tide brand, with an ad campaign that features tennis star Venus Williams. Additionally, the U.S. Census Bureau has signed on to promote their initiative to have more African Americans complete and mail in their 2010 Census forms.

The 10-year old company also announced it has recently acquired HispanicPR.com, with plans late this year to launch a press release distribution service to the Hispanic media. They already own BlackPR.com -- the largest press release distribution service to the black media. LMM has also bought BlackEntrepreneurs.com, with plans to launch an online community for African American entrepreneurs and business owners.

Despite a recent slump in the online advertising industry, co-founders Dante Lee and William Moss are both very optimistic about the 2010. "Last year was slow for everybody," Lee comments. "But 2010 is expected to be the year of recovery for the economy, and so far seems very promising for the online advertising industry."

Based in Columbus, Ohio, Lee Moss Media is the largest conglomerate of premium African American Web sites. Properties include HBCUconnect.com, BlackHistory.com, BlackNews.com, BlackWomenConnect.com, BlackInAmerica.com, BlackPR.com, and many others.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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