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Lee Moss Media
signs Web ad deals with Procter & Gamble, Census Bureau
(February 21, 2010) Lee Moss Media, a marketing, public relations, and
diversity recruiting firm, announced new advertising contracts for their
flagship web site, HBCUconnect.com. Procter & Gamble has come onboard to
promote their Tide brand, with an ad campaign that features tennis star
Venus Williams. Additionally, the U.S. Census Bureau has signed on to
promote their initiative to have more African Americans complete and
mail in their 2010 Census forms.
The 10-year old company also announced it has recently acquired
HispanicPR.com, with plans late this year to launch a press release
distribution service to the Hispanic media. They already own BlackPR.com
-- the largest press release distribution service to the black media.
LMM has also bought BlackEntrepreneurs.com, with plans to launch an
online community for African American entrepreneurs and business owners.
Despite a recent slump in the online advertising industry, co-founders
Dante Lee and William Moss are both very optimistic about the 2010.
"Last year was slow for everybody," Lee comments. "But 2010 is expected
to be the year of recovery for the economy, and so far seems very
promising for the online advertising industry."
Based in Columbus, Ohio, Lee Moss Media is the largest conglomerate of
premium African American Web sites. Properties include HBCUconnect.com,
BlackHistory.com, BlackNews.com, BlackWomenConnect.com,
BlackInAmerica.com, BlackPR.com, and many others.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that