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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Munson Steed, 'Rolling Out' publisher, named director of Madison Avenue Initiative

(February 21, 2010) Rev. Al Sharpton, president and founder of the National Action Network, has appointed Munson Steed as Director of the Madison Avenue Initiative (MAI), a program under NAN that addresses fairness in advertising. The formal announcement will be made at NAN's upcoming national convention in April.

Since its inception, the MAI has addressed the needs of minority-owned companies that do not receive their fair share of corporate and governmental advertising expenditures and the Initiative has already helped redirect millions of dollars to Black and Latino media. MAI has successfully pushed for corporations to make advertising purchases that approach the level of minority consumer patronage of their products in specific markets.

"Munson Steed is the right person to accelerate this vision in 2010," said Rev. Sharpton, "and his background and business acumen within the media and advertising industry exemplifies a vision of equal access and inclusion for minority-owned media outlets."

Steed is the CEO of Steed Media Group, Inc., a multimedia company that includes newspapers, magazines, television programming, internet properties, custom publications, signature events and more. Over the course of more than ten years, Steed has moved the company's flagship publication, Rolling Out, into national prominence as the largest chain of African American-owned weekly papers in the nation.

A graduate of Morehouse College, Steed holds a bachelor's degree in political science.

MAI's philosophy has been to encourage corporations to step up their efforts to build working relationships with businesses of color. "If we're talking to a company that does 40% of its sales with blacks and Latinos, we expect a lot more from them than a company that might do marginal sales," said Rev. Sharpton.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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