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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

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Tiger Woods makes a public apology in his first on camera appearance since scandal

By Dave Sheinin
Washington Post

(February 19, 2010) Tiger Woods made a subdued but at times emotional return to public view Friday morning, apologizing profusely for his marital infidelity, chastising the media for intruding upon his family's personal life, acknowledging having undergone rehabilitation to address his behavior and vowing to return to professional golf, perhaps this year.

In a 13 1/2 -minute statement, televised around the world and attended by a small contingent of family members and selected friends -- plus three wire service reporters who were not permitted to ask questions -- Woods began by saying he is "deeply sorry" for his "irresponsible and selfish behavior," and ended by asking his fans to help him through his ordeal and to "find it in your hearts to believe in me again."

In between, he apologized repeatedly to specific people and groups -- his family, his friends, his sponsors, his staff members and his fans. Pausing frequently, occasionally looking directly in the eyes of those present and lingering over his many glances to the television camera, he made for the first time specific mention of his misdeeds.

"I was unfaithful. I had affairs. I cheated," Woods said. "What I did was not acceptable."

Speaking in the clubhouse of the golf course at the PGA Tour's headquarters, Woods wore a navy blue blazer, gray slacks and a light blue shirt with no tie. As he spoke, he gripped the lectern with both hands, looking down frequently at his notes.

An Associated Press reporter in attendance confirmed that Woods's wife, Elin, was not present. Woods's mother, Kultida, was seated in the front row, and Woods gave her a long hug after stepping down from the podium following his remarks.
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Text of Tiger Woodís Remarks

ďGood morning and thank you for joining me. Many of you in this room are my friends, many in this room know me, may have cheered for me, worked with me or supported me, now everyone of you has good reason to be critical of me. I want to say to each of you simply and directly i am deeply sorry for my selfish and irresponsible behavior I have been engaged in. People want to know how I could have been so stupid and selfish.

While I have always tried to be private, I have a few things to say. Elin and I have started to work though this. As she has told me, my real apology to her will not be in words but in action, however what we say to each other will be private. I am also aware of the pain I have caused everyone in this room I have let you down and let down my fans, for many my behavior has been a major disappointment, my behavior has caused considerable worry to my business partners ,and everyone involved in my business, but most importantly to the young people we influence, I apologize.

Millions of kids have changed their lives, due to the programs I am involved in, and I am still dedicated to that, but I still know I have bitterly disappointed all of you. I have made you question who I am and how I could have done these things. I am embarrassed that I have put you all in this position, for all I have done I am so sorry, I have a lot to atone for, but one issue I want to discuss. It has been said that Elin hurt me. That angers me there had never been domestic abuse in our marriage, Elin had shown tremendous grace in this ordeal, she deserves praise not judgment.[Looking directly into the camera] I alone am responsible for this situation.

The issue here is that I cheated, I am the only person to blame. I stopped living according to my core values. I knew what i was doing was wrong but thought only about myself and thought I could get away with whatever I wanted to, I felt I was entitled. I had worked hard. Money and fame made me believe I was entitled. I was wrong and foolish. I donít get to live by different rules. The same boundaries that apply to everyone apply to me. I hurt my mother, my wife, kids, friends my foundation. This has made me look at myself in a way I never wanted to again.

It is time to make amends and that starts by never repeating this behavior again. Its not what you achieve in life that matters, it is what you overcome. Achievements on the golf course are not what matters, decency and honestly are what matter. Families used to look up to me as a role model to their kids, to those families I am so sorry. I have been in inpatient therapy, receiving guidance.

I have a long way to go but have taken the right first steps. I understand the press wants details, but please know that as far as I am concerned all of these questions and answers are between Elin and me. Some have made up things that never happened they said that I took performance enhancing drugs that has never happened. I still believe it is right to shield my family. They did not do these things, I did, I have always tried to keep my wife and kids separate from my career, however my behavior does not make it right to follow my mom, wife, and follow my two year-old daughter to school and report the location. Please leave my wife and kids alone. I have brought this on myself. I have a lot of work to so and i intend to dedicate myself to doing it.

Part of this for me is Buddhism. It teaches that craving for things outside ourselves causes an unhappy and pointless search for security, it teaches me to stop following every impulse and practice restraint. Obviously, I lost track of what I was taught. Starting tomorrow, I will leave for more treatment and therapy. In therapy I have learned the importance of keeping spiritual life and professional life balanced. I need to regain my balance. I do plan to return to golf one day, I just donít know when that day will be. I donít rule out this year.

When I do return I need to make my behavior more respectful of the game. I have received thousands of letters and emails to encourage me. To everyone who has reached out to me and my family, thank you. (He added that their encouragement was very helpful and appreciated) Thank PGA tour, itís commissioners and players (for your support) and I look forward to seeing my fellow players on the course. Finally to the many people in this room and homes who believed in me, I ask for your help, I ask you to find room in your heart t one day believe in me again. Thank you.Ē

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Black TV Ratings for Week of February 8 -14 Beyond opening event, Winter Olympics get cold shoulder from black viewers

PPM Coalition disappointed by court ruling but not deterred in Arbitron battle

Johnson Publishing Co. officials deny negotiation talks with Magic Johnson

Coalition of 23 groups seeks action from FCC chairman on minority telecom issues

Burger King seeks African-American basketball players with 'Next Big Move'

Kmart invites black women to 'Share the Word' through social media effort

New site from Amtrak highlights African-American heritage destinations

Abe Thompson becomes Managing Principal of Captivate Marketing

Black Cable TV Ratings for Week of February 1 - 7 'Honors' captures No.1 and gives BET record-setting ratings week

BET Networks participates in First Lady Michelle Obama's childhood obesity effort

Black TV Ratings for Week of February 1 - 7 Historic Super Bowl XLIV pushes CBS viewership to new heights on Top 25

Former Who's Who publisher, Sunny Martin, embarks on new business venture

Target Market News, R. L. Polk & Co. form agreement on African-American auto data

Walgreens initiative gives recognition of black vendor partners in February

Black TV Ratings for Week of January 25 - 31 Grammy Awards attracted more black households than in '09, but Idol declined

Black Cable TV Ratings for Week of Jan. 25 - 31 Obama's first State of the Union raises CNN to Top 25 in prime time cable

BET to air critically acclaimed 'Ten9Eight' documentary Sunday, Feb 7

JET magazine unveils new logo, features and brand strategy

Boost Mobile debuts its first Super Bowl commercial using a bit of sports nostalgia


15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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