Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Tiger
Woods makes a public apology in his first on camera appearance since
scandal By
Dave Sheinin
Washington Post
(February 19, 2010) Tiger Woods made a subdued but at times emotional
return to public view Friday morning, apologizing profusely for his
marital infidelity, chastising the media for intruding upon his family's
personal life, acknowledging having undergone rehabilitation to address
his behavior and vowing to return to professional golf, perhaps this
year.
In a 13 1/2 -minute statement, televised around the world and attended
by a small contingent of family members and selected friends -- plus
three wire service reporters who were not permitted to ask questions --
Woods began by saying he is "deeply sorry" for his "irresponsible and
selfish behavior," and ended by asking his fans to help him through his
ordeal and to "find it in your hearts to believe in me again."
In between, he apologized repeatedly to specific people and groups --
his family, his friends, his sponsors, his staff members and his fans.
Pausing frequently, occasionally looking directly in the eyes of those
present and lingering over his many glances to the television camera, he
made for the first time specific mention of his misdeeds.
"I was unfaithful. I had affairs. I cheated," Woods said. "What I did
was not acceptable."
Speaking in the clubhouse of the golf course at the PGA Tour's
headquarters, Woods wore a navy blue blazer, gray slacks and a light
blue shirt with no tie. As he spoke, he gripped the lectern with both
hands, looking down frequently at his notes.
An Associated Press reporter in attendance confirmed that Woods's wife,
Elin, was not present. Woods's mother, Kultida, was seated in the front
row, and Woods gave her a long hug after stepping down from the podium
following his remarks.
Click here to read more
Text of Tiger Wood’s Remarks
“Good morning and thank you for joining me. Many of you in this room are
my friends, many in this room know me, may have cheered for me, worked
with me or supported me, now everyone of you has good reason to be
critical of me. I want to say to each of you simply and directly i am
deeply sorry for my selfish and irresponsible behavior I have been
engaged in. People want to know how I could have been so stupid and
selfish.
While I have always tried to be private, I have a few things to say.
Elin and I have started to work though this. As she has told me, my real
apology to her will not be in words but in action, however what we say
to each other will be private. I am also aware of the pain I have caused
everyone in this room I have let you down and let down my fans, for many
my behavior has been a major disappointment, my behavior has caused
considerable worry to my business partners ,and everyone involved in my
business, but most importantly to the young people we influence, I
apologize.
Millions of kids have changed their lives, due to the programs I am
involved in, and I am still dedicated to that, but I still know I have
bitterly disappointed all of you. I have made you question who I am and
how I could have done these things. I am embarrassed that I have put you
all in this position, for all I have done I am so sorry, I have a lot to
atone for, but one issue I want to discuss. It has been said that Elin
hurt me. That angers me there had never been domestic abuse in our
marriage, Elin had shown tremendous grace in this ordeal, she deserves
praise not judgment.[Looking directly into the camera] I alone am
responsible for this situation.
The issue here is that I cheated, I am the only person to blame. I
stopped living according to my core values. I knew what i was doing was
wrong but thought only about myself and thought I could get away with
whatever I wanted to, I felt I was entitled. I had worked hard. Money
and fame made me believe I was entitled. I was wrong and foolish. I
don’t get to live by different rules. The same boundaries that apply to
everyone apply to me. I hurt my mother, my wife, kids, friends my
foundation. This has made me look at myself in a way I never wanted to
again.
It is time to make amends and that starts by never repeating this
behavior again. Its not what you achieve in life that matters, it is
what you overcome. Achievements on the golf course are not what matters,
decency and honestly are what matter. Families used to look up to me as
a role model to their kids, to those families I am so sorry. I have been
in inpatient therapy, receiving guidance.
I have a long way to go but have taken the right first steps. I
understand the press wants details, but please know that as far as I am
concerned all of these questions and answers are between Elin and me.
Some have made up things that never happened they said that I took
performance enhancing drugs that has never happened. I still believe it
is right to shield my family. They did not do these things, I did, I
have always tried to keep my wife and kids separate from my career,
however my behavior does not make it right to follow my mom, wife, and
follow my two year-old daughter to school and report the location.
Please leave my wife and kids alone. I have brought this on myself. I
have a lot of work to so and i intend to dedicate myself to doing it.
Part of this for me is Buddhism. It teaches that craving for things
outside ourselves causes an unhappy and pointless search for security,
it teaches me to stop following every impulse and practice restraint.
Obviously, I lost track of what I was taught. Starting tomorrow, I will
leave for more treatment and therapy. In therapy I have learned the
importance of keeping spiritual life and professional life balanced. I
need to regain my balance. I do plan to return to golf one day, I just
don’t know when that day will be. I don’t rule out this year.
When I do return I need to make my behavior more respectful of the game.
I have received thousands of letters and emails to encourage me. To
everyone who has reached out to me and my family, thank you. (He added
that their encouragement was very helpful and appreciated) Thank PGA
tour, it’s commissioners and players (for your support) and I look
forward to seeing my fellow players on the course. Finally to the many
people in this room and homes who believed in me, I ask for your help, I
ask you to find room in your heart t one day believe in me again. Thank
you.”
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
