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Carol H. Williams Agency
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GlobalHue
Hunter-Miller Group
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Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of February 8 - 14
NBA All-Star weekend takes title of most watched for cable's Top 25

(February 18, 2010) TNT was delivered a big ratings win with the NBA's All-Star Weekend, and black viewers were the main reason why. Of the six million-plus who tuned in to the All-Star game last Sunday night, more than half the audience was black households. That's an increase of eight percent over last year's black audience.

TBS has basketball's annual event to thank for toppling reigning champ, TBS as the most watched cable network of the week. With an assist from the NBA, TBS posted 12 million watchers for seven of its its Top 25 shows. TBS was second with 8.9 million tuning in six shows. Disney claimed third place with 2.6 million across three programs.

The total number of viewers watching the Top 25 most popular cable shows in black households, according to Nielsen, was 32.5 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

NBA ALL STAR GAME

TNT

15.8

23.5

3,591

2

NBA ALLSTAR SAT NIGHT

TNT

12.0

18.7

2,673

3

MEET THE BROWNS

TBS

9.5

13.7

2,023

4

MEET THE BROWNS

TBS

9.0

12.6

1,920

5

NBA ALLSTAR TIP OFF

TNT

8.7

14.3

1,915

6

MEET THE BROWNS

TBS

7.9

10.9

1,617

7

MEET THE BROWNS

TBS

7.0

10.0

1,333

8

NBA BASKETBALL

TNT

6.3

9.3

1,190

9

HOUSE OF PAYNE

TBS

6.2

9.1

1,151

10

WWE ENTERTAINMENT

USA

5.7

8.2

1,345

11

NBA ALL-STAR ROOKIE CHALLENGE

TNT

5.6

8.5

1,085

12

BAD GIRLS CLUB

OXYGEN

5.6

8.2

1,146

13

CELEBRITY FIT CLUB 7

VH1

5.5

7.7

1,011

14

WWE ENTERTAINMENT

USA

5.2

7.2

1,180

15

FOR LOVE OF RAY J 2

VH1

5.0

7.2

948

16

HOUSE OF PAYNE

TBS

4.9

7.3

942

17

MICHAEL VICK PROJECT

BET

4.7

6.8

853

18

THE FIRST 48

A&E

4.6

6.6

835

19

STARSTRUCK

DISNEY

4.5

6.6

1,020

20

LETS TALK ABOUT PEP

VH1

4.2

6.1

795

21

NBA BASKETBALL

TNT

4.2

7.3

793

22

S PHINEAS & FERB

DISNEY

4.2

6.3

797

23

NBA BASKETBALL

TNT

4.1

7.1

789

24

PHINEAS AND FERB

DISNEY

4.0

6.0

854

25

ICARLY

NICK

4.0

6.3

769

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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