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Black
Cable TV Ratings for Week of February 8 - 14
NBA All-Star weekend takes title of most watched for cable's Top 25 (February
18, 2010) TNT was delivered a big ratings win with the NBA's All-Star
Weekend, and black viewers were the main reason why. Of the six
million-plus who tuned in to the All-Star game last Sunday night, more
than half the audience was black households. That's an increase of eight
percent over last year's black audience.
TBS has basketball's annual event to thank for toppling reigning champ,
TBS as the most watched cable network of the week. With an assist from
the NBA, TBS posted 12 million watchers for seven of its its Top 25
shows. TBS was second with 8.9 million tuning in six shows. Disney
claimed third place with 2.6 million across three programs.
The total number of viewers watching the Top 25 most popular cable shows
in black households, according to Nielsen, was 32.5 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
NBA ALL
STAR GAME
TNT
15.8
23.5
3,591
2
NBA
ALLSTAR SAT NIGHT
TNT
12.0
18.7
2,673
3
MEET THE
BROWNS
TBS
9.5
13.7
2,023
4
MEET THE
BROWNS
TBS
9.0
12.6
1,920
5
NBA
ALLSTAR TIP OFF
TNT
8.7
14.3
1,915
6
MEET THE
BROWNS
TBS
7.9
10.9
1,617
7
MEET THE
BROWNS
TBS
7.0
10.0
1,333
8
NBA
BASKETBALL
TNT
6.3
9.3
1,190
9
HOUSE OF
PAYNE
TBS
6.2
9.1
1,151
10
WWE
ENTERTAINMENT
USA
5.7
8.2
1,345
11
NBA
ALL-STAR ROOKIE CHALLENGE
TNT
5.6
8.5
1,085
12
BAD GIRLS
CLUB
OXYGEN
5.6
8.2
1,146
13
CELEBRITY
FIT CLUB 7
VH1
5.5
7.7
1,011
14
WWE
ENTERTAINMENT
USA
5.2
7.2
1,180
15
FOR LOVE
OF RAY J 2
VH1
5.0
7.2
948
16
HOUSE OF
PAYNE
TBS
4.9
7.3
942
17
MICHAEL
VICK PROJECT
BET
4.7
6.8
853
18
THE FIRST
48
A&E
4.6
6.6
835
19
STARSTRUCK
DISNEY
4.5
6.6
1,020
20
LETS TALK
ABOUT PEP
VH1
4.2
6.1
795
21
NBA
BASKETBALL
TNT
4.2
7.3
793
22
S PHINEAS
& FERB
DISNEY
4.2
6.3
797
23
NBA
BASKETBALL
TNT
4.1
7.1
789
24
PHINEAS
AND FERB
DISNEY
4.0
6.0
854
25
ICARLY
NICK
4.0
6.3
769
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
