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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
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Celeste T. Harwell
named to Director of Fashion sales post for Essence
(February
18, 2010) Essence Communications has named Celeste T. Harwell to the
position of Director of Fashion for ESSENCE, it was announced today by
Michelle Ebanks, president of ECI. Harwell will be responsible for
driving advertising revenue and developing promotional partnerships
within the fashion industry and will report to ESSENCE National Sales
Director, Colin Mitchell.
"We are extremely excited to have Celeste join our team and bring such
well-rounded fashion expertise to the table," said Essence
Communications Inc. president, Michelle Ebanks. "As an industry veteran
with proven success, I am certain that Celeste will successfully break
new ground in establishing relationships and developing innovative
ideas, especially in our pivotal 40th anniversary year."
Previously, Harwell served as the Associate Publisher for TIME Style &
Design, a sister company of Essence Communications, where she was
responsible for increasing ad revenue and developing marketing programs
for international and domestic luxury fashion advertisers; generating $3
million in new business revenue in five years.
Harwell is a seasoned saleswoman with previous experience as the
publisher of TRACE magazine, a high-end urban music, fashion and
lifestyle magazine. There, she was solely responsible for developing and
implementing a strategic sales and marketing strategy for the re-launch
of the magazine.
Harwell has also wielded her expertise at other publishing and media
houses, most notably Marie Claire, where she served as the American
Fashion and Retail Director and The New York Times, where in a span of
several years she worked her way up from The New York Times 7T Training
Program to the Group Director of Department Stores, Fashion & Jewelry
and Mass Market.
Harwell graduated from Canisius College with a Bachelor of Arts in
Communications. She resides in New York City.
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15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
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