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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Celeste T. Harwell named to Director of Fashion sales post for Essence

(February 18, 2010) Essence Communications has named Celeste T. Harwell to the position of Director of Fashion for ESSENCE, it was announced today by Michelle Ebanks, president of ECI. Harwell will be responsible for driving advertising revenue and developing promotional partnerships within the fashion industry and will report to ESSENCE National Sales Director, Colin Mitchell.

"We are extremely excited to have Celeste join our team and bring such well-rounded fashion expertise to the table," said Essence Communications Inc. president, Michelle Ebanks. "As an industry veteran with proven success, I am certain that Celeste will successfully break new ground in establishing relationships and developing innovative ideas, especially in our pivotal 40th anniversary year."

Previously, Harwell served as the Associate Publisher for TIME Style & Design, a sister company of Essence Communications, where she was responsible for increasing ad revenue and developing marketing programs for international and domestic luxury fashion advertisers; generating $3 million in new business revenue in five years.

Harwell is a seasoned saleswoman with previous experience as the publisher of TRACE magazine, a high-end urban music, fashion and lifestyle magazine. There, she was solely responsible for developing and implementing a strategic sales and marketing strategy for the re-launch of the magazine.

Harwell has also wielded her expertise at other publishing and media houses, most notably Marie Claire, where she served as the American Fashion and Retail Director and The New York Times, where in a span of several years she worked her way up from The New York Times 7T Training Program to the Group Director of Department Stores, Fashion & Jewelry and Mass Market.

Harwell graduated from Canisius College with a Bachelor of Arts in Communications. She resides in New York City.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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