Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Coalition disappointed by court ruling but not deterred in battle with
(February 16, 2010) After being handed a setback by the New York State
Court, the PPM Coalition still hopes to get Congress to address its
issues with Arbitron's rating system. The group says that the
methodology employed in the Portable People Meters discriminates against
black and Hispanic broadcasters because the samples are not
representative of their audiences.
In protest against Aribitron, the Spanish Broadcasting System (a
coalition member) stopped encoding signals on nine stations in five
markets. to prevent measurement. Arbitron sought a
temporary restraining order to force SBS to reinstate the encoding as
its contract required while both parties awaited a court hearing on the
Kornreich ruled that the encoding must remain in place until the lawsuit
is resolved in court.
SBS's statement on its actions said "We contend that Arbitron has not
lived up to their contractual obligation to deliver reliable and
accurate ratings. After Arbitron refused our repeated demands to rectify
the situation, we concluded that Arbitron repudiated the parties'
agreements. If they were not going to provide us with reliable
information, we saw no need to encode."
The PPM Coalition issued a statement following the TRO ruling saying it
was "disappointed that the New York State Court continued the injunction
requiring Spanish Broadcasting System to encode its programming for
Arbitron's inaccurate ratings system. However, the Court was concerned
only with the contractual relationship between the parties and could not
consider the more significant issue of the decimation of diversity on
the nation's airwaves."
The Coalition vowed to continue its efforts to have "Congress, the
Federal Communications Commission, and the state attorneys general to
provide relief from this serious problem."
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that