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Burrell Communications
Carol H. Williams Agency
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Hunter-Miller Group
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Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of February 8 -14
Beyond opening event, Winter Olympics get cold shoulder from black viewers

(February 17, 2010) The Winter Olympics traditionally have never been big with black TV viewers, and this year is apparently not going to be the exception. The Opening Ceremony, which typically draws the largest audience, attracted 1.6 million black viewers, and made No.8 on the chart of Top 25 shows for the week. But that wasn't even close to the 2.9 million Fox's American Idol had to claim the top spot. It remains to be seen how many tuned in to see African-American speed skater Shani Davis' gold medal win in the 1000 meters race.

The  games in Vancouver didn't even help NBC's most watched network status. CBS retained the title with 16.4 million tuning in 11 of its chart-making shows. Fox was second most popular network, posting 12 million across seven shows. ABC was third with 5.7 million for five shows.

The total number of viewers for the Top 25, according to Nielsen data, was down Super Bowl week viewing by 24 percent to 36.6 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+
 

1

AMERICAN IDOL-TUESDAY

FOX

13.9

2,925

2

AMERICAN IDOL-WEDNESDAY

FOX

12.5

2,505

3

NCIS: LOS ANGELES

CBS

11.8

2,124

4

THE GOOD WIFE

CBS

10.9

1,960

5

CSI: MIAMI

CBS

9.9

1,667

6

NCIS

CBS

9.2

1,629

7

GREY'S ANATOMY-THU 9PM

ABC

8.2

1,413

8

WNTR OLYM OPEN CEREM

NBC

7.5

1,618

9

CSI: NY

CBS

7.3

1,412

10

CRIMINAL MINDS

CBS

7.2

1,365

11

HOUSE

FOX

7.2

1,529

12

PRIVATE PRACTICE

ABC

7.2

1,298

13

24

FOX

7.1

1,479

14

THE MENTALIST

CBS

6.9

1,264

15

UNDERCOVER BOSS

CBS

6.8

1,404

16

60 MINUTES

CBS

6.6

1,218

17

EXTREME MAKEOVER:HM ED-8P

ABC

6.4

1,157

18

HUMAN TARGET

FOX

6.3

1,264

19

COLD CASE

CBS

6.1

1,143

20

LAW AND ORDER:SVU

NBC

5.8

960

21

AMW: AMERICA FIGHTS BACK

FOX

5.8

1,201

22

TWO AND A HALF MEN

CBS

5.5

1,060

23

PAST LIFE PVW TUE-2/9 9P

FOX

5.4

1,129

24

THE DEEP END

ABC

5.1

867

25

CHARLIE BROWN VALENTINE

ABC

4.9

1,029

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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