Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black TV Ratings for Week of February 8 -14 Beyond
opening event, Winter Olympics get cold shoulder from black viewers (February
17, 2010) The Winter Olympics traditionally have never been big with
black TV viewers, and this year is apparently not going to be the
exception. The Opening Ceremony, which typically draws the largest
audience, attracted 1.6 million black viewers, and made No.8 on the
chart of Top 25 shows for the week. But that wasn't even close to the
2.9 million Fox's American Idol had to claim the top spot. It remains to
be seen how many tuned in to see African-American speed skater Shani
Davis' gold medal win in the 1000 meters race.
The games in Vancouver didn't even help NBC's most watched network
status. CBS retained the title with 16.4 million tuning in 11 of its
chart-making shows. Fox was second most popular network, posting 12
million across seven shows. ABC was third with 5.7 million for five
shows.
The total number of viewers for the Top 25, according to Nielsen data,
was down Super Bowl week viewing by 24 percent to 36.6 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
AMERICAN
IDOL-TUESDAY
FOX
13.9
2,925
2
AMERICAN
IDOL-WEDNESDAY
FOX
12.5
2,505
3
NCIS: LOS
ANGELES
CBS
11.8
2,124
4
THE GOOD
WIFE
CBS
10.9
1,960
5
CSI: MIAMI
CBS
9.9
1,667
6
NCIS
CBS
9.2
1,629
7
GREY'S
ANATOMY-THU 9PM
ABC
8.2
1,413
8
WNTR OLYM
OPEN CEREM
NBC
7.5
1,618
9
CSI: NY
CBS
7.3
1,412
10
CRIMINAL
MINDS
CBS
7.2
1,365
11
HOUSE
FOX
7.2
1,529
12
PRIVATE
PRACTICE
ABC
7.2
1,298
13
24
FOX
7.1
1,479
14
THE
MENTALIST
CBS
6.9
1,264
15
UNDERCOVER
BOSS
CBS
6.8
1,404
16
60 MINUTES
CBS
6.6
1,218
17
EXTREME
MAKEOVER:HM ED-8P
ABC
6.4
1,157
18
HUMAN
TARGET
FOX
6.3
1,264
19
COLD CASE
CBS
6.1
1,143
20
LAW AND
ORDER:SVU
NBC
5.8
960
21
AMW:
AMERICA FIGHTS BACK
FOX
5.8
1,201
22
TWO AND A
HALF MEN
CBS
5.5
1,060
23
PAST LIFE
PVW TUE-2/9 9P
FOX
5.4
1,129
24
THE DEEP
END
ABC
5.1
867
25
CHARLIE
BROWN VALENTINE
ABC
4.9
1,029
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
