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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of February 7 - 13
Grammy Awards tops most watched shows, but draws less than in 2010

(February 16, 2011) Music competitions were the favorite TV shows in black households during the first week of February. The Grammy Awards was the top audience draw, but the program, which pulled in 3.9 million black viewers, had a drop compared to last year's 4.8 million. American Idol held on for second and third place for the week.

The Grammy broadcast did ensure that CBS remained the week's most watched network, with 17.2 million for 11 of its shows on the Top 25. Fox followed with 8.8 million viewers for five programs. ABC took third with just 4.8 million watching four of its shows.

The total number of black viewers watching the Top 25, as recorded by Nielsen, was 36.2 million, or 30 percent less than watched last week when the Super Bowl was among the counted shows.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

GRAMMY AWARDS

CBS

18.5

10.5

3,941

2

AMERICAN IDOL-WED

FOX

12.9

7.4

2,770

3

AMERICAN IDOL-THUR

FOX

11.0

6.2

2,347

4

NCIS: LOS ANGELES

CBS

9.3

4.6

1,724

5

CRIMINAL MINDS

CBS

9.0

4.6

1,719

6

NCIS

CBS

8.3

4.2

1,589

7

CHICAGO CODE

FOX

8.3

3.7

1,399

8

BLUE BLOODS

CBS

7.1

3.3

1,255

9

THE GOOD WIFE

CBS

7.0

3.2

1,214

10

CSI: NY

CBS

6.9

3.3

1,245

11

CSI

CBS

6.9

3.4

1,274

12

HOUSE

FOX

6.7

3.3

1,239

13

GREY'S ANATOMY

ABC

6.6

3.2

1,214

14

THE MENTALIST

CBS

6.3

3.2

1,196

15

DETROIT 1-8-7

ABC

6.3

3.5

1,304

16

LAW AND ORDER:SVU

NBC

6.2

3.1

1,148

17

PRIVATE PRACTICE

ABC

6.2

3.0

1,141

18

HARRY'S LAW

NBC

6.0

2.8

1,063

19

DATELINE SUN-7PM

NBC

5.8

2.9

1,099

20

HUMAN TARGET

FOX

5.8

3.0

1,115

21

V

ABC

5.7

3.1

1,166

22

60 MINUTES

CBS

5.5

2.9

1,095

23

BLUE BLOODS - SPECIAL

CBS

5.5

2.6

975

24

NO ORDINARY FAMILY

ABC

5.4

2.8

1,048

25

LAW AND ORDER:SVU-SAT

NBC

5.4

2.6

982

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.


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 ORDER TODAY! 
New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

Story continued...






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