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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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uick access to key stats
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Walgreens showcases products from black-owned businesses during February

(February 16, 2011) Select Walgreens stores across the country will give special recognition to its African-American vendor partners throughout Black History Month this February as part of its Community Corner initiative showcasing products produced by black-owned businesses.

The initiative, now in its second year, allows Walgreens consumers to easily identify products by African-American  vendors through displays, in-store signage and announcements, national print and radio advertisements, in-store product demonstrations and a new Community Corner sticker that will be placed on each featured item.

Throughout February, the following African-American produced brands will be featured in more than 2,500 Walgreens stores. The products will also be available for up to 50 percent off the regular price at Walgreens.com/cc.

- African Royale Hot Six Oil,
- Bronner Brothers Pump It Up! Spritz,
- Evolve Purse Size Styling Brush,
- High Time Bump Stopper-2 Razor Bump Treatment,
- Jamaican Mango & Lime Locking Gel,
- Luster's Pink Oil Moisturizer, Curl Kit and S-Curl Kit
- Mix Match Gourmet Popcorn
- Organic Root Stimulator Olive Oil No-Lye Relaxer Kit and Moisturizing Lotion
- Pepsom Sports Epsom Salt, 
- Porcelana Night Skin Lightening Cream,
- Reggio's Pizza,
- Rejuvenizer  Diabetic Sock,
- Richard's Ice Cream, Sheenique Relaxer,
- Stay Smooth No-Bump Gel,
- Ultra Sheen Relaxer Pack,
- WavEnforcer Premium Do-Rag,
- 2011 Historically Black Colleges and Universities (HBCU) calendar, and
- An exclusive Art Icon canvas bag featuring works by renowned artist Andre Guichard

Seven African American-owned magazines -- Black Enterprise, Ebony, Jet, Heart & Soul, Sister2Sister, The Source and Upscale -- will also be featured.

In its initial year, in addition to African American-owned businesses, the Community Corner initiative launched awareness campaigns and promotions supporting products produced by women-owned businesses during National Women's History Month in May and products by Hispanic businesses during Hispanic Heritage Month in October. 

Overall, the program drove a 12 percent sales increase among featured items and garnered recognition and support from national community and economic development organizations. Walgreens plans to expand the program to feature products from businesses owned by Native Americans, Asian Americans, veterans and other categories of diverse suppliers at different points throughout the year.

We are thrilled with Community Corner's first year results," said Walgreens director of supplier diversity, Gleatha Glispie. "But, frankly, we are not surprised by the initial success -- we serve a very diverse, savvy customer base who wants to support businesses that have a positive impact on communities. We've received a tremendous amount of good feedback and we're building on that momentum as we look forward to again driving stronger awareness, trial and loyalty for even more brands this year."

The Community Corner program is one of several Walgreens supplier diversity initiatives currently underway with the objective to establish, sustain and grow opportunities for diverse and small businesses and strengthening the economic base in communities impacted by these businesses. Walgreens is working toward an overall corporate goal of spending a minimum of $1 billion annually with diverse suppliers.

"We commend Walgreens for its vision is developing such a great supplier diversity program that is light years ahead of other retailers," said John E. Brown, president of The Pepsom Group, Inc. "Though we are a truly diverse company -- I'm African-American and my co-founder is a Japanese-American woman -- our product is for the masses. We saw amazing results during the promotion last February and we used that success as a springboard to increase sales over 70 percent for the year. We are honored to be a part of this monumental initiative and pleased with the company's plans to take it to an entire new level this year."

In addition to the featured products, each February Walgreens plans to recognize an organization that works to address issues of critical importance in African American communities. This year Walgreens recognizes the Alzheimer's Association for its work providing outreach and education services, support and research on Alzheimer's disease -- the sixth leading cause of death in the United States. According to the Alzheimer's Association, African Americans are twice as likely to have Alzheimer's and other forms of dementia, but less likely to be diagnosed than other ethnicities.

Throughout the month, Walgreens will help drive awareness around this organization's mission through inclusion in its national ads, store signage and monthly coupon book.  For information on the Alzheimer's Association call 1-800-272-3900 or visit Alz.org.

"We want to thank all the businesses and organizations showcased through Community Corner so far for their partnership in launching the program," said Glispie. "From top leadership down, we believe in the power this initiative can have in our communities and we plan to continue to seek new ways to strengthen it in the coming years."
Shop for Community Corner products online at Walgreens.com/cc. For more information on Walgreens Supplier Diversity, including an annual report and white paper on Community Corner from Kellogg School of Management, visit Walgreens.com/diversity/oursuppliers.


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New "Buying Power" report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans" total earned income for 2009 is estimated at $836 billion...

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