Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Walgreens showcases products from black-owned businesses during February
(February 16, 2011) Select Walgreens stores across the country will give
special recognition to its African-American vendor partners throughout
Black History Month this February as part of its Community Corner
initiative showcasing products produced by black-owned businesses.
The initiative, now in its second year, allows Walgreens consumers to
easily identify products by African-American vendors through displays,
in-store signage and announcements, national print and radio
advertisements, in-store product demonstrations and a new Community
Corner sticker that will be placed on each featured item.
Throughout February, the following African-American produced brands will
be featured in more than 2,500 Walgreens stores. The products will also
be available for up to 50 percent off the regular price at
- African Royale Hot Six Oil,
- Bronner Brothers Pump It Up! Spritz,
- Evolve Purse Size Styling Brush,
- High Time Bump Stopper-2 Razor Bump Treatment,
- Jamaican Mango & Lime Locking Gel,
- Luster's Pink Oil Moisturizer, Curl Kit and S-Curl Kit
- Mix Match Gourmet Popcorn
- Organic Root Stimulator Olive Oil No-Lye Relaxer Kit and Moisturizing
- Pepsom Sports Epsom Salt,
- Porcelana Night Skin Lightening Cream,
- Reggio's Pizza,
- Rejuvenizer Diabetic Sock,
- Richard's Ice Cream, Sheenique Relaxer,
- Stay Smooth No-Bump Gel,
- Ultra Sheen Relaxer Pack,
- WavEnforcer Premium Do-Rag,
- 2011 Historically Black Colleges and Universities (HBCU) calendar, and
- An exclusive Art Icon canvas bag featuring works by renowned artist
Seven African American-owned magazines -- Black Enterprise, Ebony, Jet,
Heart & Soul, Sister2Sister, The Source and Upscale -- will also be
In its initial year, in addition to African American-owned businesses,
the Community Corner initiative launched awareness campaigns and
promotions supporting products produced by women-owned businesses during
National Women's History Month in May and products by Hispanic
businesses during Hispanic Heritage Month in October.
Overall, the program drove a 12 percent sales increase among featured
items and garnered recognition and support from national community and
economic development organizations. Walgreens plans to expand the
program to feature products from businesses owned by Native Americans,
Asian Americans, veterans and other categories of diverse suppliers at
different points throughout the year.
We are thrilled with Community Corner's first year results," said
Walgreens director of supplier diversity, Gleatha Glispie. "But,
frankly, we are not surprised by the initial success -- we serve a very
diverse, savvy customer base who wants to support businesses that have a
positive impact on communities. We've received a tremendous amount of
good feedback and we're building on that momentum as we look forward to
again driving stronger awareness, trial and loyalty for even more brands
The Community Corner program is one of several Walgreens supplier
diversity initiatives currently underway with the objective to
establish, sustain and grow opportunities for diverse and small
businesses and strengthening the economic base in communities impacted
by these businesses. Walgreens is working toward an overall corporate
goal of spending a minimum of $1 billion annually with diverse
"We commend Walgreens for its vision is developing such a great supplier
diversity program that is light years ahead of other retailers," said
John E. Brown, president of The Pepsom Group, Inc. "Though we are a
truly diverse company -- I'm African-American and my co-founder is a
Japanese-American woman -- our product is for the masses. We saw amazing
results during the promotion last February and we used that success as a
springboard to increase sales over 70 percent for the year. We are
honored to be a part of this monumental initiative and pleased with the
company's plans to take it to an entire new level this year."
In addition to the featured products, each February Walgreens plans to
recognize an organization that works to address issues of critical
importance in African American communities. This year Walgreens
recognizes the Alzheimer's Association for its work providing outreach
and education services, support and research on Alzheimer's disease --
the sixth leading cause of death in the United States. According to the
Alzheimer's Association, African Americans are twice as likely to have
Alzheimer's and other forms of dementia, but less likely to be diagnosed
than other ethnicities.
Throughout the month, Walgreens will help drive awareness around this
organization's mission through inclusion in its national ads, store
signage and monthly coupon book. For information on the
Alzheimer's Association call 1-800-272-3900 or visit Alz.org.
"We want to thank all the businesses and organizations showcased through
Community Corner so far for their partnership in launching the program,"
said Glispie. "From top leadership down, we believe in the power this
initiative can have in our communities and we plan to continue to seek
new ways to strengthen it in the coming years."
Shop for Community Corner products online at Walgreens.com/cc. For more
information on Walgreens Supplier Diversity, including an annual report
and white paper on Community Corner from Kellogg School of Management,
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...