Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Coalition of 23
groups seeks action from FCC chairman on minority telecom issues
In a letter addressed to the Federal Communications Chairman, Julius
Genachowski, a coalition of 23 minority organizations requested
immediate steps be taken on current proposals to stem the loss of
minority ownership throughout the telecommunications industry.
"Minority television ownership has decreased by 50% since 1999. Minority
radio ownership has declined by 9% just within the last three years,"
the letter cited. "Minority wireless and cable system ownership levels
are near zero. Finally, minority radio journalism employment has
plummeted to less than 1%, a level not seen since 1950."
Among those requesting action are Minority Media and Telecommunications
Council, National Association of Black Owned Broadcasters, National
Association of Black Telecommunications Professionals, National Urban
League, Rainbow PUSH Coalition and Spanish Broadcasters Association.
The letter calls the FCC"s lack of progress "unfortunate," and asked
that it move forward with a vote on "any of the dozens of pending
proposals to advance minority ownership and participation."
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that