Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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Publishing Co. officials deny negotiation talks with Magic Johnson (February
17, 2010) Executives with Chicago-based Johnson Publishing Co. have
denied that there are negotiations taking place regarding a sale or
partnership with businessman and former NBA star, Earvin "Magic"
Johnson. A report published last week by the Bloomberg news service
quoted Eric Holoman, president of Magic Johnson Enterprises, as saying
"There have been discussions" with the nation's largest African-American
owned publishing company, but "there's no definitive agreement."
The story also quoted JPC spokesperson, Wendy Parks as saying that
company chairman and CEO, Linda Johnson Rice "has never talked to Magic
Johnson with respect to his interest in buying the company."
JPC executives, who asked not to be identified, told Target Market News
that the story "was a total surprise," and that there are no talks
taking place with MJE.
Magic Johnson most recently was in the news for suggesting to President
Obama that a minority czar be appointed by the administration to act as
a liaison between minority communities and the White House. He also said
that he would be willing to assume the post if other candidates could
not be identified.
Numerous stories have circulated about the fate of Johnson Publishing
Co., which publishes Ebony and Jet magazines. Like all publishers, JPC has
had to address severe cuts in advertising revenues. In 2009 JPC reported
to the Publisher Information Bureau ad revenues of $35.4 million, a drop
of 37.5 percent from 2008.
Ebony continues to be the largest revenue
producer of all black-owned magazines. Essence, the leading magazine for
black women and owned by Time Inc., had 2009 revenues of $100.6 million,
a drop of seven percent from the previous year.
Though a host suitors and buyers have been cited in published reports as interested or
holding discussions with the iconic company, no sales or partnerships
have taken place.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that