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Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Johnson Publishing Co. officials deny negotiation talks with Magic Johnson

(February 17, 2010) Executives with Chicago-based Johnson Publishing Co. have denied that there are negotiations taking place regarding a sale or partnership with businessman and former NBA star, Earvin "Magic" Johnson. A report published last week by the Bloomberg news service quoted Eric Holoman, president of Magic Johnson Enterprises, as saying "There have been discussions" with the nation's largest African-American owned publishing company, but "there's no definitive agreement."

The story also quoted JPC spokesperson, Wendy Parks as saying that company chairman and CEO, Linda Johnson Rice "has never talked to Magic Johnson with respect to his interest in buying the company."

JPC executives, who asked not to be identified, told Target Market News that the story "was a total surprise," and that there are no talks taking place with MJE.

Magic Johnson most recently was in the news for suggesting to President Obama that a minority czar be appointed by the administration to act as a liaison between minority communities and the White House. He also said that he would be willing to assume the post if other candidates could not be identified.

Numerous stories have circulated about the fate of Johnson Publishing Co., which publishes Ebony and Jet magazines. Like all publishers, JPC has had to address severe cuts in advertising revenues. In 2009 JPC reported to the Publisher Information Bureau ad revenues of $35.4 million, a drop of 37.5 percent from 2008.

Ebony continues to be the largest revenue producer of all black-owned magazines. Essence, the leading magazine for black women and owned by Time Inc., had 2009 revenues of $100.6 million, a drop of seven percent from the previous year.

Though a host suitors and buyers have been cited in published reports as interested or holding discussions with the iconic company, no sales or partnerships have taken place.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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