Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
names Stephen Gregory Barr Group Publisher, SVP of EBONY and JET
15, 2011) Johnson Publishing Company today announced that it has named
Stephen Gregory Barr, senior vice president, group publisher of EBONY
and JET magazines.
JPC Chief Executive Officer, Desiree Rogers said, "Bringing Stephen on
at this time is part of our overall strategy to continue to build the
strength of EBONY and JET as the most influential titles in the urban
market place. Barr's proven track record of building value for both
consumers of and advertisers in print will bolster the team of
top-in-class publishing professionals that we have named at JPC in
recent months," said Rogers.
Barr, 41, has held a number of key positions in publishing industry
- Publisher of the celebrity weekly OK! Magazine. While at OK!, Barr
spearheaded the weekly's 5th anniversary event platform in New York,
Chicago, Los Angeles, Las Vegas and Miami. Associate Publisher, Sales &
Marketing for VIVMag, LLC., part of the ZINIO Digital Systems network.
- InStyle Magazine Group, where he served as Advertising Director as
well as Publishing Director of InStyle Weddings, InStyle Makeover and
- Advertising Director within the Sports + Fitness Group (Men's Health,
Women's Health, Runner's World + Bicycling) at Rodale's Backpacker
- General Accounts Director at Hearst's Esquire magazine, where he was
vital in securing business amongst key advertisers including SONY,
American Express, LVMH, VISA, and Mercedes-Benz, among others.
- Barr's advertising sales and media background also includes positions
at the ELLE Magazine Group, National Geographic Traveler and Pedone &
Partners advertising agency. He began his career at Conde Nast Traveler
"I am excited to be joining the teams at EBONY and JET magazines, two of
the most treasured and revered magazines in America," said Barr. "My
deep knowledge of publishing, most importantly among them the goals of
advertisers and the interests of readers, will help me guide EBONY and
JET to continued success."
Barr joins a number of publishing and media professionals recently named
to important leadership positions at JPC.
In January, the company named Darhil Crooks to the vital role of
creative director of EBONY. Crooks joined EBONY from Esquire Magazine
where he served as art director for five years.
Prior to Esquire, Crooks was associate art director at Complex Media and
before that assistant art director for Vanguarde Media, where he helped
to redesign Savoy Magazine and designed for Honey Magazine. He also
served as associate art director at The Source Magazine.
Crooks joined editor-in-chief, Amy DuBois Barnett, who since joining
EBONY last summer has made meaningful enhancements to the magazine that
will carry its 65-year legacy well into the future.
Barr added, "I am eager to join the JPC team being assembled under the
careful watch of Desiree Rogers and Chairman Linda Johnson Rice. I
firmly believe that both EBONY and JET continue to serve a critical need
in the urban community and that the two titles, combined with powerful
digital and social media strategies, will only become more influential."
Barr officially starts as SVP, Group Publisher on February 21, 2011. He
will be based in JPC's New York offices and report to CEO Desiree
Rogers. In his role as Group Publisher, Barr will be responsible for
developing, refining and prioritizing the publishing division's
editorial and operational objectives as well as for the sale of all
print, digital and sponsorships related to EBONY and JET.
Barr earned his Bachelor's degree from Morehouse College, Master's
degree from New York University and completed the Executive Management
Program in Strategic Planning from the Graduate School of Business at
Stanford University, Palo Alto, Calif. Barr is a native New Yorker born
in Brooklyn and raised in Queens. He currently resides in Brooklyn, New
ORDER TODAY! New
"Buying Power" report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans" total earned income for 2009 is
estimated at $836 billion...