Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
black women to 'Share the Word' through social media effort
(February 12, 2010) – Kmart is honoring the uniqueness of
African-American women with the launch of its Share the Word program
during Black History Month. The retailer will host in-store celebrity
visits and tap into various social media platforms, as part of its
month-long effort to engage Black women and celebrate their beauty, both
inside and out.
Now in its third year, the 2010 Share the Word program has been designed
to address the interests and concerns women have about their personal
beauty and wellness. As part of the activities in February, Share the
Word will include a Web site with access to timely discussions on issues
of health and beauty, ongoing Facebook posts to update followers on the
program and a dedicated thread of conversations on Twitter through a
special #SharetheWord hash tag.
"We want this year’s Share the Word program to speak to individual
beauty and uniqueness," said Mark Snyder, chief marketing officer,
Kmart. "Throughout the month, people can visit their local Kmart store
or interact on our social networking channels to learn about our
commitment to the needs and interests of our customers.”
To supplement the active social media element of Share the Word, Kmart
will also tap into the support of celebrity beauty and wellness experts
to speak directly to customers through in-store visits. The next
scheduled event is Chicago’s Kmart, 4101 W. 95th Street, Oak Lawn (Feb.
27): Celebrity hair stylist to the stars, Johnny Wright brings the
expertise he’s gained through work with his A-list clientele. Wright
will offer his favorite healthy hair tips, provide hair assessments and
make suggestions to Kmart customers.
The event will feature giveaways and raffles of products that promote
overall wellness in the lives of Kmart customers.
Through the 2010 Share the Word program, Kmart pays tribute to its
African-American audiences, placing a focus on timely beauty and
wellness issues, while encouraging our customers to celebrate diversity.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that