Kmart invite black women to 'Share the Word' through social media effort

(February 12, 2010) – Kmart is honoring the uniqueness of African-American women with the launch of its Share the Word program during Black History Month. The retailer will host in-store celebrity visits and tap into various social media platforms, as part of its month-long effort to engage Black women and celebrate their beauty, both inside and out.
 
Now in its third year, the 2010 Share the Word program has been designed to address the interests and concerns women have about their personal beauty and wellness. As part of the activities in February, Share the Word will include a Web site with access to timely discussions on issues of health and beauty, ongoing Facebook posts to update followers on the program and a dedicated thread of conversations on Twitter through a special #SharetheWord hash tag.
 
"We want this year’s Share the Word program to speak to individual beauty and uniqueness," said Mark Snyder, chief marketing officer, Kmart. "Throughout the month, people can visit their local Kmart store or interact on our social networking channels to learn about our commitment to the needs and interests of our customers.”
 
To supplement the active social media element of Share the Word, Kmart will also tap into the support of celebrity beauty and wellness experts to speak directly to customers through in-store visits. The next scheduled event is Chicago’s Kmart, 4101 W. 95th Street, Oak Lawn (Feb.  27): Celebrity hair stylist to the stars, Johnny Wright brings the expertise he’s gained through work with his A-list clientele.  Wright will offer his favorite healthy hair tips, provide hair assessments and make suggestions to Kmart customers.
 
The event will feature giveaways and raffles of products that promote overall wellness in the lives of Kmart customers.
 
Through the 2010 Share the Word program, Kmart pays tribute to its African-American audiences, placing a focus on timely beauty and wellness issues, while encouraging our customers to celebrate diversity.
 
For more information, visit www.kmart.com/sharetheword.
 

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