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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Abe Thompson becomes Managing Principal of Chicago firm Captivate Marketing
 
(February 10, 2010) Chicago based, Captivate Marketing Group, announced that Abe Thompson will join the organization as a managing principal.
 
In this role Abe will serve as a strategic thought leader for Captivate Marketing Group and clients.  Abe will be responsible for working with the CMG team and clients to grow revenues, and to identify new opportunities and avenues for growth.
 
Thompson is highly regarded throughout Chicago as a leader who is passionate about his relationships and his business. "I am excited to become a part of Captivate Marketing Group," said Abe. "This company has become known for creating award-winning events and conceptualizing creative marketing strategies. In today's marketplace people are looking for a higher return on their investment and I think Captivate Marketing provides that to their clients with all of the services they provide. I am happy to be part of an organization that is destined for success."
 
In1975, Thompson joined the staff of WVON radio in Chicago as a salesman, and quickly found success. He was hired by WGCI in 1980, where he became the local sales manager, and the following year he was named general sales manager. In 1985, he became the vice-president and station manager of WCGI. Thompson moved to Detroit in 1986, taking over operations at WRIF while serving as vice-president and general manager, and during his two years there, he helped turn the station around. Returning to Chicago in 1988, Thompson was named station manager of WVAZ.
 
Thompson began marketing for films and international events in 1991, including the 1991 Cancun Jazz festival and the 1995 Sinbad's Soul Music Festival in St. Martin. In addition, he has been a highly successful motivational speaker. In 1999, Thompson became president and CEO of Partnership Radio, a group of radio stations in Northwest Indiana. In 2000, he published his first book, My Thoughts, Your Book, Our Journal, for his son, Phoenix. In 2003, Radio Ink ranked Thompson as one of the thirty most influential African Americans in radio
 
Captivate Marketing Group is located in Chicago’s West Loop and provides event management, marketing, talent and sponsorship acquisition, event décor, lighting, sound, graphic design, lighting, multimedia, furniture, fabric. For more information on Captivate Marketing Group visit www.captivatemarketinggoup.com.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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