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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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New site from Amtrak highlights African-American heritage destinations
 
(February 10, 2010) Amtrak today launched its new culturally-focused Web site -- MyBlackJourney.com -- just in time for Black History Month. The site serves as a comprehensive resource, connecting users to information about various destinations, rich with African American heritage.   
 
The new site includes information about Amtrak destinations, family reunions, weekend escapes and Amtrak's Travel Scholars program. Users may also link directly to information on current Amtrak promotions and discounts, as well as Amtrak's community involvement efforts.
 
"By creating MyBlackJourney.com, Amtrak is reaching out to past, present and future customers who are looking for a convenient and relaxing transportation alternative to connect with each other and to visit cultural destinations throughout our vast route system," said Darlene Abubakar, Amtrak's director of national advertising.  
 
MyBlackJourney.com includes information about cultural attractions, such as museums, historical landmarks and heritage festivals and events in Atlanta, Birmingham, Philadelphia, Memphis, New Orleans, Washington, D.C., New York City and Chicago -- all cities served by one or more Amtrak trains daily.  Users may also download Amtrak's Family Reunion Planning Guide and learn more about Amtrak's Travel Scholars program, made possible through a partnership with the United Negro College Fund.   
 
Future site enhancements include an interactive community which will allow contributors to upload Amtrak-related photos and videos and share stories about their experiences on board.   
 
The launch of MyBlackJourney.com, which was developed by Amtrak's multicultural agency of record, IMAGES USA, is just a part of Amtrak's celebration of Black History Month.  Planned events include a photographic exhibit in Fort Worth, Texas, an oratorical competition for kids in Jacksonville, Fla., and live cultural performances in New York City.  For more information on events across the country, log onto MyBlackJourney.com or Amtrak.com.


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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