Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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site from Amtrak highlights African-American heritage destinations
(February 10, 2010) Amtrak today launched its new culturally-focused Web
site -- MyBlackJourney.com
-- just in time for Black History Month. The site serves as a
comprehensive resource, connecting users to information about various
destinations, rich with African American heritage.
The new site includes information about Amtrak destinations, family
reunions, weekend escapes and Amtrak's Travel Scholars program. Users
may also link directly to information on current Amtrak promotions and
discounts, as well as Amtrak's community involvement efforts.
"By creating MyBlackJourney.com, Amtrak is reaching out to past, present
and future customers who are looking for a convenient and relaxing
transportation alternative to connect with each other and to visit
cultural destinations throughout our vast route system," said Darlene
Abubakar, Amtrak's director of national advertising.
MyBlackJourney.com includes information about cultural attractions, such
as museums, historical landmarks and heritage festivals and events in
Atlanta, Birmingham, Philadelphia, Memphis, New Orleans, Washington,
D.C., New York City and Chicago -- all cities served by one or more
Amtrak trains daily. Users may also download Amtrak's Family Reunion
Planning Guide and learn more about Amtrak's Travel Scholars program,
made possible through a partnership with the United Negro College Fund.
Future site enhancements include an interactive community which will
allow contributors to upload Amtrak-related photos and videos and share
stories about their experiences on board.
The launch of MyBlackJourney.com, which was developed by Amtrak's
multicultural agency of record, IMAGES USA, is just a part of Amtrak's
celebration of Black History Month. Planned events include a
photographic exhibit in Fort Worth, Texas, an oratorical competition for
kids in Jacksonville, Fla., and live cultural performances in New York
City. For more information on events across the country, log onto
MyBlackJourney.com or Amtrak.com.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that