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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Lattimer Comm Study: Black women say advertisers don't know how to talk to them

(February 10, 2009) Eighty-six percent of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, "A Profile of Today's Black Woman" released today. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.

"A Profile of Today's Black Woman" also revealed that most industries can do a better job in marketing to African-American women especially categories like Automotive, Banking/Financial, Travel, Healthcare/Pharmaceutical, and Fast Food.

The national study was developed and fielded in collaboration with The Bantam Group, a leading market research agency. The study is the first of its kind to examine attitudes and consumer behaviors for African-American women with the hopes of developing psychographic profiles.

"We felt that we needed to finally give a voice to African-American women who have so often been silenced and misrepresented due to stereotyping and deemed one-dimensional," said Sarah Lattimer, President, Lattimer Communications. "Inspired by First Lady Michelle Obama and the fact that there are so many other Black women like her whose stories often go untold, we wanted to provide research that would identify profiles of African-American women."

Through their study, Lattimer Communications was able to build six psychographic profiles of African-American women: Achievers; Fledglings; Tag-A-Longs; Self-Sufficients; Traditionals; and Cynics. Through the use of these profiles, advertisers will be better able to target marketing campaigns to those specific Black women who may be interested in their product or service.

"These six profiles are proof that Black women are, in fact, multi-dimensional. Advertisers cannot target the African-American female without determining what profile she falls into in order to determine specific and engaging marketing strategies," said Lattimer. "Advertisers who think that they can target all Black women the same way are sorely mistaken. Historically, this is what's been done but through our research you can see that this is not effective."

In March, Lattimer Communications will launch a blog, "MochaLatti," to continue to engage African-American women across the country. This invitation-only blog will serve as a place where Black women can be heard in a society where they are often misunderstood.

A national research study among African-American women ages 18+ was conducted via focus groups and an online survey between October and December 2008. The first phase consisted of four focus groups among women from the same age group with a pre-existing relationship during which participants discussed their views on a wide range of topics from family to faith. The second phase consisted of 1,000 online interviews among Black women ages 18+ with a household income of $25,000+ in which participants were asked general and industry specific attitudinal and behavioral questions. For more information on the study, please call 404-526-9321.

Lattimer Communications is an 11-year-old, full-service advertising and public relations agency specializing in developing marketing communications programs for multicultural consumer groups such as African-Americans, Females and Latinos. Past and current clients include: Georgia Power Company; SunTrust Bank; The Coca-Cola Company; Mrs. Winner's Chicken & Biscuits; among others. For more information, please call 404-526-9321 or visit http://www.lattimercommunications.com.

The Bantam Group is a buyer insight firm, providing market research and account planning services for mid size advertising and public relations agencies.   For more information, please call 404-815-9331 or visit http://www.thebantamgroup.com.


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14th Annual Edition

Latest Buying Power report shows spending up in major categories

The 14th annual edition of "The Buying Power of Black America" has been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your cop now.

Click here to order
The Buying Power of Black America report


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The African-American
Book Publishing Authority


Now in its ninth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
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