BET Networks participates in First Lady Michelle Obama's childhood obesity effort

(Feb. 10, 2010) BET Networks Chairman & CEO Debra Lee announced today that BET Networks will join the First Lady of the United States, Michelle Obama, in her nationwide Let's Move (www.LetsMove.gov) campaign to address the problem of childhood obesity. BET Networks, and The BET Foundation will offer its combined resources to this initiative.

"BET Networks is honored to work with the First Lady and to be a part of the Let's Move campaign addressing the issue of childhood obesity across the nation," said Lee. "The mission of the Let's Move campaign fits squarely within our corporate responsibility priorities and augments the work we have been doing for many years through the BET Foundation around the issue of health education and promoting healthy lifestyles."

Since its inception, the BET Foundation has promoted healthy lifestyles among African-Americans, focusing primarily on the issues of obesity, cardiovascular disease, diabetes and other associated health conditions. The BET Foundation hosts comprehensive one-day health symposiums nationwide designed to educate women about the importance of fitness and nutrition. In addition, the Foundation hosts the annual Summer Camp for Girls, a residential camp program for girls ages 10-12 designed to address childhood obesity and to promote healthier lifestyles through health literacy, nutrition, fitness and self esteem exercises. The BET Foundation's H.E.A.L. (Health Education and Active Learning) Academy also uses an innovative approach to promoting health and wellness. The H.E.A.L. Academy is a multi-level after-school education program that teaches girls to analyze, evaluate and make healthy lifestyle choices and empowers them with the knowledge, skills and opportunities to become active health advocates for policy changes in their schools, families and communities.

In addition to the work of the Foundation, BET Networks is committed to producing on-air programming focused on this issue. THE MO'NIQUE SHOW continues to dedicate countless shows to the topic and Mo'Nique also created a PSA for the Let's Move campaign. Additionally, BET News will continue with special programming and reports that address the issue such - HEART OF THE CITY: DYING TO EAT IN JACKSON and special 106 & PARK episodes focused on fitness, health and wellness. BET's involvement in Let's Move is an ideal opportunity to further support the campaign's goal to increase healthy schools and kid's physical activity, improve the accessibility and affordability of healthy foods, and empower consumers to make healthier choices in their lives.



Go to Target Market News homepage


RECENT STORIES

BBlack TV Ratings for Week of February 1 - 7 Historic Super Bowl XLIV pushes CBS viewership to new heights on Top 25

Former Who's Who publisher, Sunny Martin, embarks on new business venture

Target Market News, R. L. Polk & Co. form agreement on African-American auto data

Walgreens initiative gives recognition of black vendor partners in February

Black TV Ratings for Week of January 25 - 31 Grammy Awards attracted more black households than in '09, but Idol declined

Black Cable TV Ratings for Week of Jan. 25 - 31 Obama's first State of the Union raises CNN to Top 25 in prime time cable

BET to air critically acclaimed 'Ten9Eight' documentary Sunday, Feb 7

JET magazine unveils new logo, features and brand strategy

Boost Mobile debuts its first Super Bowl commercial using a bit of sports nostalgia

AT&T debuts 28 Days campaign with Web site, events for Black History Month



 

15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...







_________________________________________________________________________________________