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Black
Cable TV Ratings for Week of February 1 - 7
'Honors' captures No.1 and gives BET record-setting ratings week (February
10, 2010) The third annual airing of The BET Honors on Feb. 1 delivered
star-studded ratings for the network and a 245 percent increase for BET
in its 9 to 11 PM time slot compared to the same period last year. The
tribute to Whitney Houston, Queen Latifah, Sean "Diddy" Combs, Keith
Black, and Ruth Simmons finished as ad-supported cable's number one
weeknight entertainment special for 2010.
BET barely missed taking the week's most watched network title from TBS.
Tyler Perry's block of comedies pulled in 8.7 million viewers. BET
claimed second place with 8.3 million viewers for six of its Top 25
shows. VH1 was a distant third with 3.2 million viewers for three
programs.
The total number of viewers tuning in the Top 25 most popular cable TV
shows, as cited by The Nielsen Co., was 30.1 million. That's 15 percent
more than tuned in the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
BET HONORS
BET
10.4
14.7
2,172
2
MEET THE
BROWNS
TBS
8.6
12.6
1,916
3
MEET THE
BROWNS
TBS
8.3
12.0
1,843
4
BET HONORS
BET
7.0
11.0
1,428
5
MICHAEL
VICK PROJECT
BET
6.7
9.6
1,480
6
MEET THE
BROWNS
TBS
6.5
9.6
1,475
7
MEET THE
BROWNS
TBS
6.4
9.2
1,493
8
FOR THE
LOVE OF RAY J 2
VH1
6.3
8.9
1,245
9
NBA REG.
SEASON FRI
ESPN
5.9
9.5
1,111
10
WWE
ENTERTAINMENT
USA
5.9
8.5
1,369
11
FANTASIA
FOR REAL
VH1
5.8
8.2
1,122
12
NBA
BASKETBALL
TNT
5.7
8.5
1,131
13
HOUSE OF
PAYNE
TBS
5.6
8.5
1,263
14
WWE
ENTERTAINMENT
USA
5.6
7.8
1,211
15
MOVIE OF
THE WEEK
BET
5.1
8.2
987
16
MICHAEL
VICK PROJECT
BET
4.9
7.3
1,039
17
SOS SAVING
OURSELVES
BET
4.7
7.1
1,198
18
LETS TALK
ABOUT PEP
VH1
4.6
6.6
879
19
BAD GIRLS
CLUB
OXYGEN
4.4
6.4
816
20
ICARLY
NICK
4.4
7.0
912
21
ICARLY
NICK
4.3
6.8
962
22
NBA REG.
SEASON WED
ESPN
4.3
7.4
742
23
NBA REG.
SEASON WED
ESPN
4.0
6.0
840
24
THE FIRST
48
A&E
4.0
5.9
760
25
HOUSE OF
PAYNE
TBS
4.0
6.2
792
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
