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 Communications
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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of February 1 - 7
'Honors' captures No.1 and gives BET record-setting ratings week

(February 10, 2010) The third annual airing of The BET Honors on Feb. 1 delivered star-studded ratings for the network and a 245 percent increase for BET in its 9 to 11 PM time slot compared to the same period last year. The tribute to Whitney Houston, Queen Latifah, Sean "Diddy" Combs, Keith Black, and Ruth Simmons finished as ad-supported cable's number one weeknight entertainment special for 2010.

BET barely missed taking the week's most watched network title from TBS. Tyler Perry's block of comedies pulled in 8.7 million viewers. BET claimed second place with 8.3 million viewers for six of its Top 25 shows. VH1 was a distant third with 3.2 million viewers for three programs.

The total number of viewers tuning in the Top 25 most popular cable TV shows, as cited by The Nielsen Co., was 30.1 million. That's 15 percent more than tuned in the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

BET HONORS

BET

10.4

14.7

2,172

2

MEET THE BROWNS

TBS

8.6

12.6

1,916

3

MEET THE BROWNS

TBS

8.3

12.0

1,843

4

BET HONORS

BET

7.0

11.0

1,428

5

MICHAEL VICK PROJECT

BET

6.7

9.6

1,480

6

MEET THE BROWNS

TBS

6.5

9.6

1,475

7

MEET THE BROWNS

TBS

6.4

9.2

1,493

8

FOR THE LOVE OF RAY J 2

VH1

6.3

8.9

1,245

9

NBA REG. SEASON FRI

ESPN

5.9

9.5

1,111

10

WWE ENTERTAINMENT

USA

5.9

8.5

1,369

11

FANTASIA FOR REAL

VH1

5.8

8.2

1,122

12

NBA BASKETBALL

TNT

5.7

8.5

1,131

13

HOUSE OF PAYNE

TBS

5.6

8.5

1,263

14

WWE ENTERTAINMENT

USA

5.6

7.8

1,211

15

MOVIE OF THE WEEK

BET

5.1

8.2

987

16

MICHAEL VICK PROJECT

BET

4.9

7.3

1,039

17

SOS SAVING OURSELVES

BET

4.7

7.1

1,198

18

LETS TALK ABOUT PEP

VH1

4.6

6.6

879

19

BAD GIRLS CLUB

OXYGEN

4.4

6.4

816

20

ICARLY

NICK

4.4

7.0

912

21

ICARLY

NICK

4.3

6.8

962

22

NBA REG. SEASON WED

ESPN

4.3

7.4

742

23

NBA REG. SEASON WED

ESPN

4.0

6.0

840

24

THE FIRST 48

A&E

4.0

5.9

760

25

HOUSE OF PAYNE

TBS

4.0

6.2

792

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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