Black Stats Frequently requested
data on African American consumers
Black Buying Power:
$836 Billion (2010)
Black U.S. Population:
Top Five Black Cities
- New York
Top Five Black Metros:
- New York-New Jersey
- Los Angeles
Top Five Expenditures:
- Housing $203.8 bil.
- Food $65.2 bil.
- Cars/Trucks $29.1 bil.
- Clothing $29.3 bil.
- Health Care $23.6 bil. ______________________
Quick access to key stats
Click here to go to African-American Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
promotes Ty Johnson to Vice President, Multicultural Sales and
(February 11, 2011) GMC, America's favorite channel for uplifting music
and family entertainment, announced today that Tyrone "Ty" Johnson has
been promoted to vice president, multicultural sales and development
from his previous post as senior director. He reports to Mary Jeanne
Cavanagh, executive vice president, advertising sales, and is based in
Cavanagh said, "Ty Johnson has been a driving force behind many of our
most successful initiatives over the past couple of years, including new
business generation, the signing of Kim Fields to a first-look
development deal, our introduction of gospel stage plays, product
integration deals and so much more. This richly deserved promotion
recognizes Ty's accomplishments and his value to our network."
Johnson began working with GMC in April 2007, following the network's
subscriber base acquisition of Black Family Channel, which he joined in
2002. He began at GMC as an independent contractor to provide ad sales
representation and multicultural insight as national accounts manager,
branded entertainment & integration. In this capacity, he managed the
Southeast and Eastern Caribbean regions, selling and servicing
ad-supported sponsorships across cable, Internet and VOD platforms.
In November 2008, Johnson was promoted to senior director, multicultural
sales & development at GMC, working to leverage the full breadth and
scale of cross-platform marketing and advertising opportunities for
national advertisers targeting multicultural audiences.
At Black Family Channel, Johnson was vice president, advertising and was
responsible for ad sales and ad sales marketing. Together with
nationally acclaimed writer, producer, director Robert Townsend, Johnson
spearhead the development of advertiser-funded programming and closed
several original sponsored programming deals with advertisers targeting
African American consumers.
Early in his career, Johnson worked in the print media arena, including
seven years as national advertising director at Johnson Publishing
Johnson has served on the Board of Directors of the Southeast region of
the Association of Independent Commercial Producers (AICP) and held an
active seat on the State of Georgia Film, Videotape & Music Commission.
He holds a bachelor's degree from Trinity College in Hartford, Conn.
GMC can be seen in nearly 48 million homes on various cable systems
around the country, on DIRECTV on channel 338 and on Verizon FiOS on
channel 224. The Parents Television Council awarded its Entertainment
Seal of Approval to GMC for being "an authentic family-friendly cable
network." GMC was the only television network to receive the highly
coveted honor last year.
ORDER TODAY! New
'Buying Power' report: Black consumers spend as economy grows Details $507
expenditures African-American consumers are cautiously increasing their
spending in some key product categories, even as they continue to make
adjustments in a slowly growing economy. The finding comes from the soon
to be issued 16th annual edition of "The Buying Power of Black America"
In 2009, black households spent an estimated $507 billion in 27 product
and services categories. That's an increase of 16.6% over the $435 billion
spent in 2008. African-Americans' total earned income for 2009 is
estimated at $836 billion...