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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $836 Billion (2010)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $203.8 bil.
 - Food $65.2 bil.
 - Cars/Trucks $29.1 bil.
 - Clothing $29.3 bil.
 - Health Care $23.6 bil.
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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GMC promotes Ty Johnson to Vice President, Multicultural Sales and Development

(February 11, 2011) GMC, America's favorite channel for uplifting music and family entertainment, announced today that Tyrone "Ty" Johnson has been promoted to vice president, multicultural sales and development from his previous post as senior director. He reports to Mary Jeanne Cavanagh, executive vice president, advertising sales, and is based in Atlanta.

Cavanagh said, "Ty Johnson has been a driving force behind many of our most successful initiatives over the past couple of years, including new business generation, the signing of Kim Fields to a first-look development deal, our introduction of gospel stage plays, product integration deals and so much more. This richly deserved promotion recognizes Ty's accomplishments and his value to our network."

Johnson began working with GMC in April 2007, following the network's subscriber base acquisition of Black Family Channel, which he joined in 2002. He began at GMC as an independent contractor to provide ad sales representation and multicultural insight as national accounts manager, branded entertainment & integration. In this capacity, he managed the Southeast and Eastern Caribbean regions, selling and servicing ad-supported sponsorships across cable, Internet and VOD platforms. 

In November 2008, Johnson was promoted to senior director, multicultural sales & development at GMC, working to leverage the full breadth and scale of cross-platform marketing and advertising opportunities for national advertisers targeting multicultural audiences.     

At Black Family Channel, Johnson was vice president, advertising and was responsible for ad sales and ad sales marketing. Together with nationally acclaimed writer, producer, director Robert Townsend, Johnson spearhead the development of advertiser-funded programming and closed several original sponsored programming deals with advertisers targeting African American consumers. 

Early in his career, Johnson worked in the print media arena, including seven years as national advertising director at Johnson Publishing Company. 

Johnson has served on the Board of Directors of the Southeast region of the Association of Independent Commercial Producers (AICP) and held an active seat on the State of Georgia Film, Videotape & Music Commission.  He holds a bachelor's degree from Trinity College in Hartford, Conn.

GMC can be seen in nearly 48 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224. The Parents Television Council awarded its Entertainment Seal of Approval to GMC for being "an authentic family-friendly cable network." GMC was the only television network to receive the highly coveted honor last year.

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Macy's announces development program for minority-owned retail businesses

AURN promotes Howard Eisen to President of Network Sales

The Loop 21 names Ken Gibbs COO and Executive Editor and other senior posts

Target promotes Laysha Ward to executive committee

Huffington Post partners with Sheila Johnson on African-American section

Click here for more recent news stories and our news archive


New 'Buying Power' report: Black consumers spend as economy grows
Details $507 billion in expenditures

African-American consumers are cautiously increasing their spending in some key product categories, even as they continue to make adjustments in a slowly growing economy. The finding comes from the soon to be issued 16th annual edition of "The Buying Power of Black America" report.

In 2009, black households spent an estimated $507 billion in 27 product and services categories. That's an increase of 16.6% over the $435 billion spent in 2008. African-Americans' total earned income for 2009 is estimated at $836 billion...

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