Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Former Who's Who
publisher, Sunny Martin, embarks on new business venture (February
8, 1020) Nearly a year after selling Who's Who Publishing Company, C.
Sunny Martin has embarked upon a new mission and business venture. His
goal is to encourage minority men and women to pursue entrepreneurship
opportunities in the franchising industry.
In 2010, Martin has plans to hold a Minority Franchise Expo in three
heavily minority populated cities including Houston, Texas, Atlanta,
Georgia and Chicago, Illinois.
Martin states, "Traditionally minority men and women of color have been
greatly underrepresented in the franchise industry. The landscape of
America's population will continue to change significantly, with
minorities projected to become the majority population by 2058,
according to the recent estimates by the U.S. Census Bureau."
Martin also states, "Owning a franchise presents a great opportunity for
minority men and women to be in business for themselves, but not by
themselves. "Martin further states, "In today's challenging economic
environment there is no need to take uncalculated risks. There are
plenty of well established franchise business models that have been
financially successful and have acquired a great deal of expertise in
their chosen sectors."
C. Sunny Martin gained nationwide notoriety as the CEO and founder of
Who's Who Publishing Company. Under his twenty-plus years of leadership,
the firm expanded its unique brand of directories into twenty-six cities
and markets. As a result, the company became recognized as the largest
African-American directory publisher in the country. Each of his
directories featured pictures and biographical data on influential and
affluent African-American men and women from various community and
business career fields. Additionally, Martin led the company to publish
similar directories targeted toward the Latino/Hispanic market for the
Minority Franchise Expos are currently scheduled for Houston, at The
Reliant Center, Saturday, May 22 and Sunday May 23rd, 2010 and in
Atlanta, at the Georgia International Convention Center, Saturday, June
31st and Sunday, August 1st, 2010. The event for Chicago is planned for
October 2010 with the location to be determined.
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that