Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation"s top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Former Who's Who publisher, Sunny Martin, embarks on new business venture

(February 8, 1020) Nearly a year after selling Who's Who Publishing Company, C. Sunny Martin has embarked upon a new mission and business venture. His goal is to encourage minority men and women to pursue entrepreneurship opportunities in the franchising industry.

In 2010, Martin has plans to hold a Minority Franchise Expo in three heavily minority populated cities including Houston, Texas, Atlanta, Georgia and Chicago, Illinois.

Martin states, "Traditionally minority men and women of color have been greatly underrepresented in the franchise industry. The landscape of America's population will continue to change significantly, with minorities projected to become the majority population by 2058, according to the recent estimates by the U.S. Census Bureau."

Martin also states, "Owning a franchise presents a great opportunity for minority men and women to be in business for themselves, but not by themselves. "Martin further states, "In today's challenging economic environment there is no need to take uncalculated risks. There are plenty of well established franchise business models that have been financially successful and have acquired a great deal of expertise in their chosen sectors."

C. Sunny Martin gained nationwide notoriety as the CEO and founder of Who's Who Publishing Company. Under his twenty-plus years of leadership, the firm expanded its unique brand of directories into twenty-six cities and markets. As a result, the company became recognized as the largest African-American directory publisher in the country. Each of his directories featured pictures and biographical data on influential and affluent African-American men and women from various community and business career fields. Additionally, Martin led the company to publish similar directories targeted toward the Latino/Hispanic market for the firm.

Minority Franchise Expos are currently scheduled for Houston, at The Reliant Center, Saturday, May 22 and Sunday May 23rd, 2010 and in Atlanta, at the Georgia International Convention Center, Saturday, June 31st and Sunday, August 1st, 2010. The event for Chicago is planned for October 2010 with the location to be determined.

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Black TV Ratings for Week of January 25 - 31 Grammy Awards attracted more black households than in '09, but Idol declined

Black Cable TV Ratings for Week of Jan. 25 - 31 Obama's first State of the Union raises CNN to Top 25 in prime time cable

BET to air critically acclaimed 'Ten9Eight' documentary Sunday, Feb 7

JET magazine unveils new logo, features and brand strategy

Boost Mobile debuts its first Super Bowl commercial using a bit of sports nostalgia

AT&T debuts 28 Days campaign with Web site, events for Black History Month

Cable industry marks Black History Month with "Black Experience on Demand"

BET Networks will present celebrity concert and telethon for Haiti on Feb. 5

Essence Magazine launches yearlong celebration of its 40th anniversary

Black Cable TV Ratings for Week of Jan. 18 - 24 Monday night becomes the new battleground for black cable viewers

Harris Publications to launch 'Juicy,' a celebrity magazine for black women

Black TV Ratings for Week of January 18 - 24 Fox network rides playoff football, 'Idol' to season's biggest ratings week


15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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