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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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Target Market News
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The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of February 1 - 7
Historic Super Bowl XLIV pushes CBS viewership to new heights on Top 25

(February 9, 2010) Super Bowl XLIV was clearly one of the most anticipated sporting events in years. But the second-half, come-from-behind, first-ever-Super Bowl win by the New Orleans Saints assured a historic ratings bonanza for CBS.

According to The Nielsen Company, Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers, making it the most watched Super Bowl of all time. The game was viewed in 51.7 million households, making it the most watched television program of all time among households, beating the M*A*S*H finale in 1983, which was seen by an average of 50.2 million homes. The more than 11 million black viewers who tuned in to the event -- six percent more than last yearís black audience -- made up seven percent of the total viewership.

CBS was the easily the most watched TV network of the week, with 37.2 million tuning in 15 of its Top 25 shows. Fox followed with nine million watchers for five programs. ABC claimed 3.8 million for three shows.

The total number of viewers for the Top 25, according to Nielsen, jumped up by 31.7 percent to 48.3 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

 

1

SUPER BOWL XLIV

CBS

43.8

11,242

2

SUPER BOWL XLIV POST GAME

CBS

36.5

9,210

3

UNDERCOVER BOSS

CBS

20.7

4,,936

4

AMERICAN IDOL-TUESDAY

FOX

14.1

3,094

5

AMERICAN IDOL-WEDNESDAY

FOX

10.6

2,111

6

CSI: NY

CBS

10.1

1,929

7

NCIS: LOS ANGELES

CBS

9.9

1,923

8

CSI: MIAMI

CBS

9.0

1,599

9

GOOD WIFE, THE

CBS

8.9

1,567

10

CRIMINAL MINDS

CBS

8.5

1,590

11

NCIS

CBS

8.1

1,595

12

20/20-FRI

ABC

7.6

1,267

13

PRIVATE PRACTICE

ABC

7.5

1,264

14

HOUSE

FOX

7.5

1,520

15

GREY'S ANATOMY-THU 9PM

ABC

7.4

1,286

16

MENTALIST, THE

CBS

7.4

1,279

17

CSI

CBS

7.4

1,371

18

KITCHEN NGHTMR SP-2/2 9P

FOX

6.4

1,307

19

LAW & ORDER:SVU-SAT

NBC

6.3

1,097

20

NUMB3RS

CBS

5.9

987

21

SUPER BOWL GREAT COMMERCIALS

CBS

5.8

978

22

24

FOX

5.7

1,051

23

TWO AND A HALF MEN

CBS

5.4

1,023

24

DATELINE FRI

NBC

5.4

932

25

MEDIUM

CBS

5.1

939

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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