Black TV Ratings for Week of February 1 - 7
Historic Super Bowl XLIV pushes CBS viewership to new heights on Top 25

(February 9, 2010) Super Bowl XLIV was clearly one of the most anticipated sporting events in years. But the second-half, come-from-behind, first-ever-Super Bowl win by the New Orleans Saints assured a historic ratings bonanza for CBS.

According to The Nielsen Company, Super Bowl XLIV attracted an average audience of 106.5 million U.S. viewers, making it the most watched Super Bowl of all time. The game was viewed in 51.7 million households, making it the most watched television program of all time among households, beating the M*A*S*H finale in 1983, which was seen by an average of 50.2 million homes. The more than 11 million black viewers who tuned in to the event -- six percent more than last year’s black audience -- made up seven percent of the total viewership.

CBS was the easily the most watched TV network of the week, with 37.2 million tuning in 15 of its Top 25 shows. Fox followed with nine million watchers for five programs. ABC claimed 3.8 million for three shows.

The total number of viewers for the Top 25, according to Nielsen, jumped up by 31.7 percent to 48.3 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | No. of AA Viewers 2+

 

1	SUPER BOWL XLIV	CBS	43.8	11,242
2	SUPER BOWL XLIV POST GAME	CBS	36.5	9,210
3	UNDERCOVER BOSS	CBS	20.7	4,,936
4	AMERICAN IDOL-TUESDAY	FOX	14.1	3,094
5	AMERICAN IDOL-WEDNESDAY	FOX	10.6	2,111
6	CSI: NY	CBS	10.1	1,929
7	NCIS: LOS ANGELES	CBS	9.9	1,923
8	CSI: MIAMI	CBS	9.0	1,599
9	GOOD WIFE, THE	CBS	8.9	1,567
10	CRIMINAL MINDS	CBS	8.5	1,590
11	NCIS	CBS	8.1	1,595
12	20/20-FRI	ABC	7.6	1,267
13	PRIVATE PRACTICE	ABC	7.5	1,264
14	HOUSE	FOX	7.5	1,520
15	GREY'S ANATOMY-THU 9PM	ABC	7.4	1,286
16	MENTALIST, THE	CBS	7.4	1,279
17	CSI	CBS	7.4	1,371
18	KITCHEN NGHTMR SP-2/2 9P	FOX	6.4	1,307
19	LAW & ORDER:SVU-SAT	NBC	6.3	1,097
20	NUMB3RS	CBS	5.9	987
21	SUPER BOWL GREAT COMMERCIALS	CBS	5.8	978
22	24	FOX	5.7	1,051
23	TWO AND A HALF MEN	CBS	5.4	1,023
24	DATELINE FRI	NBC	5.4	932
25	MEDIUM	CBS	5.1	939

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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15th annual 'Buying Power of Black America' released

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