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Ford,
PBS partner on 'For Love of Liberty: The Story of America's Black
Patriots'
(February 8, 2010) Ford Motor Company is helping to tell the untold
story of African Americans in the military as part of a partnership with
PBS on the airing of "For Love of Liberty: The Story of America's Black
Patriots." The partnership comes as Ford also hosts its Annual Black
History Month Celebration in Detroit on Friday, Feb. 19.
"For Love of Liberty: The Story of America's Black Patriots" premiers on
most Public Broadcasting System stations nationwide throughout the
month. Presented by Maryland Public Television, this is a powerful
documentary television series that salutes our African-American service
men and women and reveres their dedicated allegiance to the United
States military. The four-hour high-definition (HD) film will air in two
parts on PBS stations across the country.
"We are honored to partner with PBS on a film that not only chronicles a
story that had yet to be told, but does so with so much passion," said
Crystal Worthem, Multicultural Marketing Manager, Ford Motor Company.
"This is a story that all of us in America no matter the race, can
appreciate as it celebrates those who risked their lives for this
country. To be able to partner on a documentary that tells such a
remarkable story and does so with the support of some of the biggest
entertainers and public figures of today was just one of the reasons why
we decided to move forward with this partnership."
"For Love of Liberty" introduces men and women whose lives make up the
fabric of this inspiring and often heart-breaking story. Their
compelling first-hand accounts are told through dramatic, off-camera
readings by a Who's Who of major entertainers and public figures. Those
who lent their voices include: Morgan Freeman, Mel Gibson, Susan
Sarandon, Louis Gossett Jr., John Travolta, Robert Duvall, Danny Glover,
Sam Elliot and many others.
"It is a wonderful story of a group of Americans who never lost their
love of this country, never lost their faith in it or what the Founding
Fathers had promised them. And that's why this story is simply called,
'For Love of Liberty,'" says former U.S. Secretary of State and Army
General Colin Powell in the film's introduction.
"For Love of Liberty" is set to air across the country on various PBS
stations in February. The documentary will air on PBS in Detroit on
Monday, February 15.
Ford, whose commitment to the African American community spans beyond
Black History Month, will also be hosting their 29th Annual Black
History Month Celebration on Friday, Feb. 19. Ford will be hosting a
panel discussion lead by CNN's Soledad O'Brien, Syndicated Radio
Personality Tom Joyner, TV One's Jonathan Rodgers, Director/Writer David
Wilson and ESSENCE Magazine's Angela Burt-Murray.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
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