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Walgreens
initiative gives recognition of black vendor partners throughout
February
(February 5, 2010) Walgreens, the nation's largest drugstore chain,
today introduced its new Community Corner program designed to highlight
the successes of minority-owned businesses. This first-of-its-kind
supplier diversity initiative is designed to allow consumers to easily
identify and purchase products produced by diverse companies.
Walgreens will recognize these vendor partners through print
advertisements, in-store announcements, coupon booklets, shelf tags,
in-store product demonstrations and Walgreens.com. The company will
launch the program featuring products made by African-American vendors
throughout the month of February in honor of Black History Month.
"Giving shoppers the ability to identify and support diverse business is
an innovative approach that I believe can have a lasting impact on the
growth and continued success of these companies."
During February, Walgreens will showcase the following African-American
produced brands: African Royale Hot Six Oil, Angelica's Cakes, Bronner
Brothers Pump It Up! Spritz, Evolve Purse Size Styling Brush, High Time
Bump Stopper-2 Razor Bump Treatment, Jamaican Mango & Lime Locking Gel,
Luster's Pink Oil Moisturizer, Mix Match Gourmet Popcorn, Organic Root
Stimulator Olive Oil No-Lye Relaxer Kit, Pepsom Sports Epsom Salt,
Porcelana Night Skin Lightening Cream, Reggio's Pizza, Rejuvenizer
Diabetic Sock, Richard's Ice Cream, Sheenique Relaxer, Stay Smooth
No-Bump Gel, Ultra Sheen Relaxer Pack, WavEnforcer Premium Do-Rag, and
2010 Black History Calendar. Six African American-owned magazines –
Ebony, Black Enterprise, Jet, The Source, Sister to Sister and Upscale –
will also be featured.
On Friday and Saturday, Feb. 5 and 6, select Walgreens locations hosted
special events featuring products from the vendors above. Customers had
the opportunity to try featured products and take home samples.
From personal care, to diabetic needs, to magazines and hair care needs,
Walgreens stores reflect the diversity of the neighborhoods they serve.
Diversity is a business imperative for Walgreens and as an active and
ever-present economic factor in thousands of communities, the company
has long embraced diversity -- not only in the people it employs, but
also in the array of community-built brands it selects to meet the needs
of its broad consumer base. Walgreens plans to expand the new Community
Corner program to feature products of businesses owned by women,
Hispanic Americans, Native Americans, and Asian Americans at different
points throughout the year.
"Providing a platform such as Community Corner to showcase these vendors
creates an opportunity for consumers to instantly influence economic
growth in their communities," said director of supplier diversity,
Gleatha Glispie. "Walgreens outreach programs foster an environment that
enhances the development of a diverse group of entrepreneurs. We plan to
promote wider vendor participation throughout the year, and in this way,
help support the economic base of the communities we serve across our
7,100 stores."
Walgreens expects its Community Corner program to drive awareness for
its diverse suppliers in a new, more tangible level in local
communities. In addition to promoting these suppliers' products in
stores, the company is developing ongoing relationships with community
organizations such as the National Minority Supplier Development Council
and the National Urban League. For example, the NUL Wellness Tour is now
entering its third year of offering free health screenings in
underserved communities.
"I congratulate Walgreens on continuing to make supplier diversity an
essential business strategy even as many have scaled back efforts in
this tight economy," said National Minority Supplier Development Council
President Harriet R. Michel. "Giving shoppers the ability to identify
and support diverse business is an innovative approach that I believe
can have a lasting impact on the growth and continued success of these
companies."
"We're extremely proud to represent these important vendor partnerships
in such a visible and relevant way for everyday shoppers," said Glispie.
"This is another example of the many ways we're working to strengthen
these relationships each day. We'll start by honoring Black History
Month, but just like the many accomplishments of African Americans in
this country, our commitment to diversity is ongoing. This is just the
beginning."
For more information on Walgreens Supplier Diversity visit
www.Walgreens.com/diversity/oursuppliers and shop for Community Corner
products online at www.Walgreens.com/cc.
About Walgreens Walgreens (www.walgreens.com) is the nation's largest drugstore
chain with fiscal 2009 sales of $63 billion. The company operates 7,149
drugstores in all 50 states, the District of Columbia and Puerto Rico.
Walgreens provides the most convenient access to consumer goods and
services and cost-effective pharmacy, health and wellness services in
America through its retail drugstores, Walgreens Health Services
division and Walgreens Health and Wellness division. Walgreens Health
Services assists pharmacy patients and prescription drug and medical
plans through Walgreens Health Initiatives Inc. (a pharmacy benefit
manager), Walgreens Mail Service Inc., Walgreens Home Care Inc.,
Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider
to long-term care facilities). Walgreens Health and Wellness division
includes Take Care Health Systems, the largest and most comprehensive
manager of worksite health and wellness centers and in-store convenient
care clinics, with more than 700 locations throughout the country.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
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