Weren't able to attend the 2009 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on Black consumer marketing, including:

Burrell Communications
Carol H. Williams Agency
FUSE Advertising
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more

Click here to order

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 

Target Market News, R. L. Polk & Co. form agreement on African-American auto data

(February 8, 2010) Target Market News has announced it has signed an agreement with the premier provider of automotive information and marketing solutions, R. L. Polk & Co. to receive monthly data on African-American new car purchases. This marks the latest collaborative effort between the two companies to forge a better understanding of African-American consumers' impact on the automotive industry.

"We're excited about Polk's continued support in extending its expertise in auto industry research to those engaged in African-American marketing," said Ken Smikle, president of Target Market News. "The African-American data from Polk will enable us to share greater insights about African-American consumers at a time when it is critical for carmakers to market to them more effectively."

"We are pleased about this new opportunity to work with Target Market News," said Marc Bland, Polk Multi-Cultural Marketing Leader. "The multi-cultural marketing arena is more important than ever, and will be critical to the continuing recovery of the American economy."

Polk has previously worked with Target Market News in numerous research presentations to the marketing and media industries. Marc Bland has spoken at the Marketing to African-Americans with Excellence (MAAX) Summit hosted by Target Market News. Bland also shared new Polk African-American research data during a recent panel assembled by Target Market News at the Rainbow PUSH Automotive Symposium in Detroit.

A year ago, Polk hosted an African-American Automotive Think Tank organized by Target Market News that included a number of leading advertising agencies and media companies that serve the African-American market.

About Target Market News
From more than 20 years, Target Market News, Inc. has been one of the nation's leading authorities on marketing, advertising and media directed to the African-American market. The company's trade publication, Target Market News, covers business activities in advertising, marketing and media targeted to black consumers. Its annual report, The Buying Power of Black America, analyzes how African-American consumers spend billions of dollars in hundreds of categories of products and services. The company also distributes news and information on the latest developments in marketing and media through its Web site, www.targetmarketnews.com. Target Market News hosts the annual Marketing to African-Americans with Excellence Summit, a two-day conference for senior executives engaged in African-American marketing, media and research.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

Go to Target Market News homepage


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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