Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
Communications
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more
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Target
Market News, R. L. Polk & Co. form agreement on African-American auto
data (February 8,
2010) Target Market News has announced it has signed an agreement with
the premier provider of automotive information and marketing solutions,
R. L. Polk & Co. to receive monthly data on African-American new car
purchases. This marks the latest collaborative effort between the two
companies to forge a better understanding of African-American consumers'
impact on the automotive industry.
"We're excited about Polk's continued support in extending its expertise
in auto industry research to those engaged in African-American
marketing," said Ken Smikle, president of Target Market News. "The
African-American data from Polk will enable us to share greater insights
about African-American consumers at a time when it is critical for
carmakers to market to them more effectively."
"We are pleased about this new opportunity to work with Target Market
News," said Marc Bland, Polk Multi-Cultural Marketing Leader. "The
multi-cultural marketing arena is more important than ever, and will be
critical to the continuing recovery of the American economy."
Polk has previously worked with Target Market News in numerous research
presentations to the marketing and media industries. Marc Bland has
spoken at the Marketing to African-Americans with Excellence (MAAX)
Summit hosted by Target Market News. Bland also shared new Polk
African-American research data during a recent panel assembled by Target
Market News at the Rainbow PUSH Automotive Symposium in Detroit.
A year ago, Polk hosted an African-American Automotive Think Tank
organized by Target Market News that included a number of leading
advertising agencies and media companies that serve the African-American
market.
About Target Market News From more than 20 years, Target Market News, Inc. has been one of
the nation's leading authorities on marketing, advertising and media
directed to the African-American market. The company's trade
publication, Target Market News, covers business activities in
advertising, marketing and media targeted to black consumers. Its annual
report, The Buying Power of Black America, analyzes how African-American
consumers spend billions of dollars in hundreds of categories of
products and services. The company also distributes news and information
on the latest developments in marketing and media through its Web site,
www.targetmarketnews.com. Target Market News hosts the annual Marketing
to African-Americans with Excellence Summit, a two-day conference for
senior executives engaged in African-American marketing, media and
research.
About R. L. Polk & Co. R. L. Polk & Co. is the premier provider of automotive information
and marketing solutions. Polk collects and interprets global data, and
provides extensive automotive business expertise to help customers
understand their market position, identify trends, build brand loyalty,
conquest new business and gain a competitive advantage. Polk helps
automotive manufacturers and dealers, automotive aftermarket companies,
finance and insurance companies, advertising agencies, media companies,
consulting organizations, government agencies and market research firms
make good business decisions. A privately held global firm, Polk is
based in Southfield, Mich. with operations in Australia, Canada, China,
France, Germany, Japan, Spain, the United Kingdom and the United States.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
