Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation's top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
2010 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
BET to air
critically acclaimed 'TEN9EIGHT' documentary Sunday, Feb. 7
(February 4, 2010) 50 Eggs Films today announced that BET and CENTRIC
will broadcast the production company's newest film, TEN9EIGHT: Shoot
for the Moon, on Super Bowl Sunday, February 7 at noon and February 8 at
8pm, respectively, as part of their special Black History Month
programming. Throughout the month, BET and CENTRIC will pay homage to
the remarkable accomplishments of African Americans during Black History
Month with a superb lineup of thought-provoking films and compelling
This exciting phase of the film's outreach follows a successful
theatrical release in eight markets in partnership with AMC
Entertainment. Critics called the film "inspiring... should be
compulsory viewing in high schools around the country" (Lael Lowenstein,
Variety), "very well made" (Mike Hale, The New York Times), "important,"
(Marshall Fine, Huffington Post), "gripping" (Nancy Colasurdo,
FoxBusiness.com), "balanced with a raw truth telling" (Daryle Lockhart,
The Black Box Office), "uplifting" (Siobhan O'Connor, GOOD Magazine),
and "simply marvelous" (Curt Schleier, Film Soundoff).
TEN9EIGHT, which is produced and directed by award winning filmmaker,
Mary Mazzio, chronicles the inspirational stories of several teens from
low-income communities, many of whom are on the bubble -- on the verge
of dropping out, joining a gang, or worse.
But then – sometimes by happenstance - these students enroll in a course
at school - an innovative program that teaches these students how to
become entrepreneurs. They learn how to read a balance sheet. And how to
start a business. 24,000 of these students, from Harlem to Compton (and
all points in between) then enter a nationwide business plan competition
run by the Network for Teaching Entrepreneurship (NFTE). And what they
learn along the way profoundly changes their lives and destinies.
TEN9EIGHT, whose title refers to the fact that every nine seconds a kid
drops out of a U.S. high school, is especially timely in the midst of
two simultaneous crises: an economic recession, in which
entrepreneurship skills are especially valuable, and a dropout crisis,
in which ways must be found to engage youth.
BET first discovered TEN9EIGHT during a search for programming for
Viacom's "Get Schooled" project, a ground-breaking initiative to help
address America's public education crisis. "Get Schooled" is dedicated
to identifying sustainable and effective approaches that will increase
high school and college graduation rates, improve postsecondary
readiness and promote the fundamental importance of education.
"BET airing the film during Black History Month was a natural fit," said
Barbara Zaneri, EVP of Programming Strategy, Scheduling and Acquisitions
for BET. "TEN9EIGHT is a story of inspiration. It shows that anything is
possible when someone is given the right opportunity and the help to
achieve. BET viewers tell us they are looking for hope. This film gives
a great view of the future."
Concurrently, Scholastic, the global children's publishing, education
and media company, will be publishing a companion book to the film, Teen
Business Blasts Off, which will be made available through their book
clubs to students and teachers nationwide.
"The inspirational message of the film presented a unique opportunity
for Scholastic Book Clubs to publish a companion book specifically for
students in classrooms across America," said Judy Newman, President of
Scholastic Book Clubs and E-Commerce. "TEN9EIGHT shows that a
combination of hard work, perseverance, passion, and hope can help all
students achieve their dreams. Scholastic Book Clubs' mission is to help
all kids learn to love reading, and we hope that students across America
read this motivational book, stay in school, and fulfill their
TEN9EIGHT features the inspirational stories of 35 teenage finalists who
arrive in New York City for a grueling day of presentations in NFTE's
national competition in front of some of the nation's most prominent
business leaders, including Arthur Blank, founder of Home Depot; Tom
Scott, co-founder of Nantucket Nectars; Ralph Schlosstein, co-founder of
BlackRock; Wyc Grousbeck, owner of the Boston Celtics, and Kay Koplovitz,
co-founder of USA Network.
The case of Rodney Walker, a finalist in the competition and the
narrator of the film, is perhaps the best example. He was put into the
foster care system at the age of five – along with his 10 brothers and
sisters – and ended up essentially homeless on the streets of Chicago.
Rather than joining his brothers in gangs or jail, Rodney was able to
forge a better future for himself by learning how to start his own
business. Today, he is on the Dean's List at Morehouse College.
"This was a thrilling documentary film to produce," adds Mary Mazzio,
writer and director of TEN9EIGHT. "Its message is important for a nation
in which 1.2 million students drop out each year. I am both honored and
delighted to be entering the next phase of our roll-out with BET airing
the film and Scholastic publishing a companion book. Our goal is simple
– to reach as many kids as possible. If this project inspires a single
kid to stay in school, then we have all won."
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that