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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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Target Market News
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The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of January 25 - 31
Obama's first State of the Union raises CNN to Top 25 in prime time cable

(February 4, 2010) For his first official State of the Union speech before a joint session of Congress, President Obama's remarks were highly anticipated. It was carried live o n Wednesday, Jan. 27 from 9:00PM to approximately 10:20PM (ET) on 11 networks. The sum of average audience for those networks was 48,009,595 viewers, but was not recorded as part of their regular prime time offerings. The post-speech programs, however, were measured, and CNN was the only beneficiary on the black viewers' interests.

Otherwise, the winners and losers were the usual cable suspects. TBS notched 10.3 million black viewers for seven Top 25 programs. USA was second with 2.9 watching three shows. CNN took third claiming 2.4 million for three shows.

The total number of black viewers for the Top 25 cable favorites, as cited by Nielsen, was down 15 percent to 26.1 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

9.6

13.3

1,997

2

MEET THE BROWNS

TBS

9.5

13.6

2,012

3

MEET THE BROWNS

TBS

9.4

13.0

2,023

4

MEET THE BROWNS

TBS

8.8

12.5

1,780

5

WWE ENTERTAINMENT

USA

6.1

9.0

1,258

6

HOUSE OF PAYNE

TBS

5.7

8.4

1,061

7

FANTASIA FOR REAL

VH1

5.7

8.1

1,117

8

WWE ENTERTAINMENT

USA

5.6

7.8

1,119

9

NBA BASKETBALL

TNT

5.1

7.5

957

10

BAD GIRLS CLUB

OXYGEN

4.7

6.9

826

11

SR/STATE OF UNION

CNN

4.6

6.4

877

12

LETS TALK ABOUT PEP

VH1

4.5

6.5

848

13

THE FIRST 48

A&E

4.3

6.3

803

14

HOUSE OF PAYNE

TBS

4.2

6.4

791

15

ABDC S5

MTV

4.2

6.2

796

16

NBA BASKETBALL

TNT

4.2

7.4

745

17

ICARLY

NICK

4.2

6.7

905

18

SR/GOP RESPONSE

CNN

4.1

5.8

770

19

MOVIE OF THE WEEK

BET

4.0

5.8

810

20

SR/STATE OF UNION REVIEW

CNN

4.0

5.7

755

21

SPORTSCENTER LATE      

ESPN

4.0

6.2

729

22

EVERYBODY HATES CHRIS

NICK

3.9

5.9

894

23

LAW & ORDER: SVU

USA

3.9

5.5

615

24

THE PARENT TRAP ('98)

DISNEY

3.8

5.9

916

25

TBS MOVIE EXTRA

TBS

3.8

5.5

734

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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