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Black Cable TV Ratings for Week of January 25 - 31
Obama's first State of the Union raises CNN to Top 25 in prime time
cable (February
4, 2010) For his first official State of the Union speech before a joint
session of Congress, President Obama's remarks were highly anticipated.
It was carried live o n Wednesday, Jan. 27 from 9:00PM to approximately
10:20PM (ET) on 11 networks. The sum of average audience for those
networks was 48,009,595 viewers, but was not recorded as part of their
regular prime time offerings. The post-speech programs, however, were
measured, and CNN was the only beneficiary on the black viewers'
interests.
Otherwise, the winners and losers were the usual cable suspects. TBS
notched 10.3 million black viewers for seven Top 25 programs. USA was
second with 2.9 watching three shows. CNN took third claiming 2.4
million for three shows.
The total number of black viewers for the Top 25 cable favorites, as
cited by Nielsen, was down 15 percent to 26.1 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
MEET THE
BROWNS
TBS
9.6
13.3
1,997
2
MEET THE
BROWNS
TBS
9.5
13.6
2,012
3
MEET THE
BROWNS
TBS
9.4
13.0
2,023
4
MEET THE
BROWNS
TBS
8.8
12.5
1,780
5
WWE
ENTERTAINMENT
USA
6.1
9.0
1,258
6
HOUSE OF
PAYNE
TBS
5.7
8.4
1,061
7
FANTASIA
FOR REAL
VH1
5.7
8.1
1,117
8
WWE
ENTERTAINMENT
USA
5.6
7.8
1,119
9
NBA
BASKETBALL
TNT
5.1
7.5
957
10
BAD GIRLS
CLUB
OXYGEN
4.7
6.9
826
11
SR/STATE
OF UNION
CNN
4.6
6.4
877
12
LETS TALK
ABOUT PEP
VH1
4.5
6.5
848
13
THE FIRST
48
A&E
4.3
6.3
803
14
HOUSE OF
PAYNE
TBS
4.2
6.4
791
15
ABDC S5
MTV
4.2
6.2
796
16
NBA
BASKETBALL
TNT
4.2
7.4
745
17
ICARLY
NICK
4.2
6.7
905
18
SR/GOP
RESPONSE
CNN
4.1
5.8
770
19
MOVIE OF
THE WEEK
BET
4.0
5.8
810
20
SR/STATE
OF UNION REVIEW
CNN
4.0
5.7
755
21
SPORTSCENTER LATE
ESPN
4.0
6.2
729
22
EVERYBODY
HATES CHRIS
NICK
3.9
5.9
894
23
LAW &
ORDER: SVU
USA
3.9
5.5
615
24
THE PARENT
TRAP ('98)
DISNEY
3.8
5.9
916
25
TBS MOVIE
EXTRA
TBS
3.8
5.5
734
Source: Nielsen Media
Research. Ranked by share of audience watching. Based on live and same
day viewing. Number of viewers shown in thousands (1,000 = 1 million).
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen's measurement samples. All times eastern.
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
