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Black
TV Ratings for Week of January 25 - 31 Grammy
Awards attracted more black households than in '09, but Idol declined (February
4, 2010) Music competitions topped viewing in black households for the
last week in January. The first three spots on the Top 25 favorite black
shows is the same as it was a year ago. The Grammy Awards drew 4.8
million black viewers, up 14 percent from 4.2 million in 2009. American
Idol, however, lost audience compared with last year. The Wednesday show
was again No.2 with three million black viewers, but down five percent
from last year. The Tuesday Idol stayed No.3 but dropped 16 percent from
last year's black audience to 2.7 million.
CBS regained the title of most watched network in black households, with
16.8 million tuning in ten of its shows. Fox was back to second place
with 14.6 million viewers for nine shows. ABC and NBC tied for third
with each posting 2.6 million.
The total number of viewers watching the Top 25 TV shows, according to
Nielsen, was down 16 percent from the previous week to 36.7 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | No.
of AA Viewers 2+
1
FOX NFC
CHAMPIONSHIP
FOX
31.6
6,769
2
FOX NFC
CHAMPIONSHIP-POST
FOX
18.4
3,877
3
AMERICAN
IDOL-TUESDAY
FOX
15.0
3,264
4
AMERICAN
IDOL-WEDNESDAY
FOX
14.9
3,074
5
CSI: NY
CBS
8.9
1,583
6
CSI: MIAMI
CBS
8.9
1,766
7
24
FOX
8.3
1,565
8
HUMAN
TARGET PRM ENC 1/19
FOX
8.3
1,796
9
NCIS: LOS
ANGELES
CBS
8.3
1,539
10
PRIVATE
PRACTICE
ABC
8.0
1,404
11
CRIMINAL
MINDS
CBS
7.7
1,375
12
THE GOOD
WIFE
CBS
7.5
1,346
13
GREY'S
ANATOMY-THU 9PM
ABC
7.4
1,332
14
HUMAN
TARGET
FOX
7.2
1,432
15
MENTALIST,
THE
CBS
7.2
1,282
16
CSI: MIAMI
SUNDAY SP
CBS
6.9
1,224
17
CSI
CBS
6.5
1,227
18
NCIS
CBS
6.2
1,236
19
AMW:
AMERICA FIGHTS BACK
FOX
6.0
1,178
20
60 MINUTES
PRESENTS
CBS
5.6
982
21
20/20-FRI
ABC
5.6
1,004
22
THE DEEP
END
ABC
5.5
991
23
COLD CASE
CBS
5.5
980
24
48 HOURS
MYSTERY
CBS
5.3
935
25
EXTREME
MAKEOVER:HM ED-8P
ABC
5.3
909
Source:
Nielsen Media Research. Number of viewers ages 2+ shown in thousands
(1,000 = 1 million). Rankings are based on share of black households.
Representing more than 13.45 million television households in the U.S.,
the African-American television audience is the largest minority segment
in Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
15th annual
'Buying Power of Black America' released
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
Story continued...
(January
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that
African-Americans...
