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Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
MEE Productions
Media Economics Group
Nia Enterprises
OwensMorris
 Communications
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Target Market News
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U.S. Census Bureau
UniWorld Group
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $803 Billion (2008)

Black U.S. Population:
  41.1 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Boost Mobile debuts its first Super Bowl commercial using a bit of sports nostalgia

(February 2, 2010) Boost Mobile has built its position as a leader in telecommunications with marketing strategies heavily tied to urban music and culture. From its highly successful urban/hip-hop targeted 'Where You At?' ads to the recent, UNwrong'D campaign, the company has always sought to break new ground while breaking the rules.

Its latest innovation is its first-ever Super Bowl commercial, which will air during the first quarter of this weekend's Colts-Saints game. Boost Mobile hopes to capture cross-generational interest with a commercial incorporating a bit of nostalgia. The spot will be an update of the Chicago Bears' Super Shuffle video from the team's appearance in the 1985 Super Bowl.

Determined to skew to a broader audience base, Boost Mobile reunited original Shufflers Mike Singletary, Jim McMahon, Willie Gault, Otis Wilson, Richard Dent, Steve Fuller and Maury Buford for their iconic Super Bowl rap. In addition to bringing back the original crew, legendary coach Mike Ditka also makes a special cameo appearance.

While the original Super Bowl Shuffle had none of the trappings of today's bid budget music video productions, the original made its way on to the Billboard music charts, and even received a Grammy nomination. Today's digital environment offers numerous off-air opportunities that no one ever dreamed back in the days of the Bears' championship. This new 2010 version of the Super Bowl Shuffle will also promote a special ringtone available for download with the proceeds going to local children's charities.

Click here to view the teaser for the commercial


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15th annual 'Buying Power of Black America' released

(January 19, 2010) Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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