Weren't able to attend the 2009 Marketing to African-Americans with
Excellence (MAAX) Summit? Order the workbook which contains hard
copies of the presentations made by some of the nation"s top experts on
Black consumer marketing, including:
Carol H. Williams Agency
Media Economics Group
Salon Sense Magazine Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
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debuts its first Super Bowl commercial using a bit of sports nostalgia
(February 2, 2010) Boost Mobile has built its position as a leader in
telecommunications with marketing strategies heavily tied to urban music
and culture. From its highly successful urban/hip-hop targeted 'Where
You At?' ads to the recent, UNwrong'D campaign, the company has always
sought to break new ground while breaking the rules.
Its latest innovation is its first-ever Super Bowl commercial, which
will air during the first quarter of this weekend's Colts-Saints game.
Boost Mobile hopes to capture cross-generational interest with a
commercial incorporating a bit of nostalgia. The spot will be an update
of the Chicago Bears' Super Shuffle video from the team's appearance in
the 1985 Super Bowl.
Determined to skew to a broader audience base, Boost Mobile reunited
original Shufflers Mike Singletary, Jim McMahon, Willie Gault, Otis
Wilson, Richard Dent, Steve Fuller and Maury Buford for their iconic
Super Bowl rap. In addition to bringing back the original crew,
legendary coach Mike Ditka also makes a special cameo appearance.
While the original Super Bowl Shuffle had none of the trappings of
today's bid budget music video productions, the original made its way on
to the Billboard music charts, and even received a Grammy nomination.
Today's digital environment offers numerous off-air opportunities that
no one ever dreamed back in the days of the Bears' championship. This
new 2010 version of the Super Bowl Shuffle will also promote a special
ringtone available for download with the proceeds going to local
'Buying Power of Black America' released
19, 2010) Black consumers are responding to tighter economic
condition by focusing more of their spending on items and services
that improve their homes and lifestyle. That's one of the trends
revealed in the 15th annual report, "The Buying Power of Black
America," published by Target Market News. The report analyzes
spending for black households in 2008 and finds that